Jill Brinsdon

Director

Tricky

After an awarded career as a Creative Director in major multinational advertising agencies, including time on numerous Global Creative Councils, Jill Brinsdon founded communication agency Radiation in 2000 and now brand performance agency Tricky in 2018. Jill has a restless intellect and is now a highly sought-after strategist in New Zealand, Australia and the US. Often referred to by clients as a business therapist, she remains at the heart of businesses she helps refresh, reinvent or reposition for years. She is most renowned for solving complex issues with multiple stakeholders, and has developed a particular understanding of the unique dynamics involved in the healthcare, social enterprise and energy business categories. Her greatest passion involves connecting staff and their cultures into the heart of brand storytelling and performance. She is also a Global Council Member for Beyond Type 1, a powerhouse global community based in the US, serving people with Type 1 diabetes by destroying misconceptions and advocacy. Thanks to her regular media appearances on TVNZ, as well as commentary on Radio Live and in print, Jill is arguably New Zealand’s most well-known and entertaining commentator on everything brand.