Lauren Vosper

GM - PR & Major Events

Tourism New Zealand

What began as a passion for storytelling as editor of her school newspaper, has turned into the ride of a lifetime for kiwi storyteller, creative and all-round dreamer, Lauren Vosper. A passionate New Zealander with extreme wanderlust [60+ countries and counting], Lauren has notched up 16 years global experience as a creative, entrepreneurial and award-winning, PR, marketing, content and brand communication professional. A writer at heart, Lauren has a strong track record of delivering highly successful ‘cut-through’ content work for multiple high-profile global brands including Tourism New Zealand, adidas, MINI, Telstra, Volkswagen, icebreaker, Air New Zealand, PlayStation, ANZ, Sony and Vodafone. As a powerful, results-driven storyteller with an proven ability to earn on-message content told through trusted influencers, she’s been the champion and leader of multiple high-impact and award-winning projects around the world, including most recently, #getNZonthemap for Tourism New Zealand featuring NZ Prime Minister Jacinda Ardern and Rhys Darby. With equal parts agency and in-house experience, Lauren has lived and worked around the world including UK, Europe, North America, Asia, Australia and New Zealand with agency stints including DDB, iris Worldwide, BBDO and TBWA. Lauren is passionate about creating powerful audience connection to drive outstanding brand performance.