Head of Engagement
New Zealand Story
Sarah’s role at NZ Story is to engage with the New Zealand export community; to share the role we collectively need to play in telling a broader story about New Zealand to drive consideration and favourability for NZ products and services. Sarah was responsible for the launch of the FernMark Licence Programme that allows eligible NZ businesses to use our trademark silver fern to authenticate country of origin and build trust with global consumers and distributors. Having worked with businesses both in New Zealand and in Europe, Sarah’s keen to help businesses leverage their connection to New Zealand to support their export growth.