Wayne Pick

Executive Creative Director CX

Colenso BBDO

With over 20 years of global experience connecting some of the world’s biggest brands with their customers through CX, Wayne has worked at leading agencies in the USA, UK, Singapore, South Africa and New Zealand. He has won over 100 international creative and effectiveness awards for his work in experiential, digital and direct – including Gold at Cannes, EFFIES, Caples and the DMA Echos. He has judged numerous global digital, creative and effectiveness awards including EFFIES, The New York Festivals (USA), Cannes Advertising Festival (France), AWARD (Australia), Internet Advertising Bureau (UK), Social Media Week, RSVP and AXIS (NZ). Most recently he was on the Board of the Digital and Direct Caples Awards in New York. He is an ECD and CX champion at Colenso BBDO – recognised as The Big Won # 1 Creative Agency in the World, Campaign Brief’s New Zealand Agency of the Year, and Mumbrella’s Experiential Agency of the Year, among other accolades, for its consistent approach to developing ground breaking and award-winning business changing ideas for its New Zealand and international clients.