Melissa Firth

Chief Digital Officer

Te Papa



Melissa Firth is Chief Digital Officer at Te Papa, and a director of NZ Tech. She is responsible for digital experience and transformation at Te Papa; and oversaw the establishment of Mahuki, Te Papa’s world-first innovation accelerator for the cultural and creative sectors. Her prior role leading digital business in the Australian Broadcasting Corporation’s commercial arm gave her a rich background in media storytelling and commercial product development alongside a 20+ year international career in digital innovation, user experience and production. With NZ Tech, Melissa’s goal is to bring creative and technology industries closer together to develop a diversified, tech export future for New Zealand’s creative economy.