Ms Campbell is a New Zealand based consultant, specialising in the design, development and implementation of sustainability, traceability and certification programmes for the seafood industry. Her expertise is in the development of collaborative transparency initiatives. Her professional experience incorporates strategic, technical and operational components of the global seafood supply chain. Ms Campbell has designed and developed bespoke standards and auditing programmes in multiple countries and has served clients ranging from independent fishermen from remote Russian villages to some of the largest multi-national corporations. She has also served as an industry expert in Parliamentary Select Committee hearings, the High Court of New Zealand and as a Principal Advisor for the New Zealand government.