Pam Whitfield

Assurance Marks Manager


Leading the Assurance Marks business at AsureQuality, Pam supports New Zealand Food and Beverage manufacturers in marketing claim validation and promoting supply chain transparency. Pam has 15 years’ experience in food assurance, and is a member of the AERU Maximising Export Returns Advisory Board at Lincoln University, providing an industry view of research directions that will support New Zealand products to compete for a premium within the global market place. Pam’s current focus is on furthering development of a risk verification framework for New Zealand export producers that provides Chinese consumers with enhanced confidence measures in purchasing New Zealand food and beverage products. Pam is working in conjunction with NZ Post, TrackBack, Trust Codes, and New Zealand Trade and Enterprise on this initiative.