Pam Whitfield

Assurance Marks Manager


Pam has worked in both technical and project management roles within the food industry in New Zealand and Australia for the past 16 years. She is focused on supporting businesses to communicate their product safety and quality credentials to regulators and consumers in order to enhance trust and value. Pam manages Assurance Marks, a range of consumer brands and systems developed by New Zealand Government-owned certification and testing company, AsureQuality. Of particular note to the food safety and security theme, the Assured Transparency Programme enables producers to showcase independently verified supply chain information, real-time traceability, and product authenticity to regulators and consumers.