Perry Bernard

Search Marketing Strategist

Cranked SEO

Founder of several businesses since 1990, educated in Linguistics and Teaching. I conducted seminars throughout NZ for Eastman Kodak Company over an 8 year period. Self-taught SEO specialist in organic SEO, my 'advantage' in the industry stems from a background in Linguistics - a study I pursued when wanting to gain insights into Artificial Intelligence back in 2003. I attained a BA, BAHons (linguistics) and started (but did not complete) a Masters degree in Morphology. During my undergraduate studies, I also learned some Russian and Spanish, but also speak Dutch and German. The primary part of my study was learning about language, not necessarily learning any particular language itself, and this unintentionally prepared me well for understanding the fundamental elements of the Google search algorithm. I am an immigrant to New Zealand but have resided here since 1971 and always considered myself to be a “New Zealander”. I finally became a "Kiwi" in 2017. I am a father to 4 and have lived and worked in Auckland since 1995. Education: University of Auckland – BAHons Linguistics, 2002 – 2006 – Semantics, Grammar, Phonology, Morphology, Syntax Auckland University of Technology – Teaching, 1998 – 1998 – Certificate in tertiary teaching Google – GAIQ, 2013 – 2018 – GAIQ Certified 02048259 Google Adwords – Search Certified 2017 – 2018 Google- Google Analytics Academy, 2013 – 2013 Certified, Oct 2013 MIT – Electrical – Class-A electrical license