Dan Coup

CEO

Deer Industry NZ

Dan Coup has been chief executive of Deer Industry New Zealand since 2013 and in that time the industry organisation has focused heavily on its profitability improvement programme - Passion2Profit - in partnership with the Ministry for Primary Industries. Dan has spent the majority of his career working at the Wellington end of the primary sector - with previous roles in both the meat and dairy industries - along with shorter stints overseas in consulting and healthcare. Dan holds a science degree and and MBA and lives in Wellington with his wife and three children.