Head of Marketing & Communication
Jooles Clements has been the Head of Marketing and Communication at Auckland Zoo since April 2015. Prior to that he established international cultural audience research agency, Morris Hargreaves McIntyre’s New Zealand and Australian operation, based in Auckland. He has worked with numerous high profile galleries, museums and cultural institutions in New Zealand and Australia, helping them better understand their audiences in order to successfully deliver on their visions – and their business objectives.
He is a champion for authenticity and brands that have the power to shape peoples’ minds, and believes that the only way to do this is with committed research. Without deep understanding of your current, lapsed and potential market you cannot hope to fulfil their needs, match their values or contribute to their sense of identity.