Anthony Ord


Acquire Online

Anthony is a veteran of the New Zealand advertising scene with 25+ years’ experience planning media within TVNZ, Colenso, OMD, DDB and DraftFCB. In the last five years, Anthony has grown Acquire Online into NZ’s largest independent programmatic trading desk. Acquire Online employs 20+ people, runs programmatic activity across 15+ ad platforms and 150+ monthly online campaigns. Acquire Online came 15th in Deloittes Fast 50 in 2016 and won the Grand Prix at the 2017 IAB Awards. Anthony will provide insight into how programmatic is dramatically changing media planning today and how digital media is bought. He will also explain the essentials elements you need to run a high-performance marketing promotions tech stack……. either inhouse or outsourced. This is a must see presentation on the most important programmatic matters for Marketers