Todd Barberel

Head of Marketing, Brand and Commercial Development

New Zealand Rugby

Todd leads the marketing of New Zealand Rugby’s teams and competitions while also overseeing the commercial development of its sponsorship, licensing and business development programmes. He has managed the All Blacks brand during a period where it has continued to grow to become the globally recognised sporting identity it is today while remaining true to its New Zealand origins. He has a wealth of experience working with an extensive array of global brands leveraging commercial partnerships and developing innovative and engaging campaigns.