Charlotte Dewhurst

Global Marketing Director

Les Mills International

Charlotte graduated from Lancaster, one of the world’s leading management schools, with a first class honours degree in Marketing Management. She worked at Reebok dividing her time between the UK, global markets such as Asia and Reebok world HQ. She continued to build her marketing career with a move into FMCG, joining an entrepreneurial, fast-growing food business to lead end-to-end marketing for brands like Nando’s and Wagamama. The business doubled in size during her tenure. She then joined Morrisons, the UK’s fourth largest grocery retailer leading their own brand transformation, where she was responsible for £5 billion of business, and then as head of corporate brand she was responsible for all marketing across multi-channel and all store formats. She then joined Argos, the UK’s largest general merchandise retailer, where she led a further own brand transformation programme which saw own brand generate 1/3 of the companies sales. Latterly, Charlotte was able to combine her passion for fitness with her career when she joined Les Mills International as Global Marketing Director, focusing on building a meaningful and commercially successful global brand with Les Mills 18,000 clubs and 130,000 instructors around the globe.