General Manager - Content
Cassie is a California native & after 14 years in New Zealand, a proud Kiwi. Passionate about storytelling across mediums both emerging and traditional, her role as GM of Content Marketing at NZME is to lead, motivate and take a team of ground breaking content marketers and project managers to the next level. A content marketing evangelist, she works closely with clients and agencies alike to develop and implement highly successful campaigns that deliver outstanding results. Before NZME, Cassie worked across industries, mainly in the social and digital media spheres. She comes with a wealth of content creation knowledge and experience from over 10 years in the media industry. And came to NZME from Air New Zealand where she led a team of digital/social media specialists. Prior to Air New Zealand Cassie held content/marketing roles at ANZ Bank, Mercury Energy and the AA. On the weekends, you’ll find Cassie chasing endless summer while stand-up paddle boarding with her daughter and fiancée. She’s also a keen fan of a buttery chardonnay.