Brendan O'Connell

Head of Business Development

Tru Test Group

As a member of the senior executive at Tru-Test Group, Brendan is responsible for strategic, technical and market analysis of major new business opportunities. Brendan is Vice Chairman of the Precision Agriculture Association established in 2013. PAANZ encourages understanding and development of precision agriculture farm practices appropriate to NZ farming systems. Work experience includes leading R&D teams as well as developing technology and business strategies. Prior to joining global agritech business Tru-Test Group, Brendan worked on product innovation in various industries including: bio-medical (BioMedical Research), telecommunications (Nokia) and consumer electronics (Navman). He has been working in the Agritech sector for 10 years.