Lee-Martin Seymour is co-founder and CEO of Xref. The Xref concept was initiated from Lee’s frustration with the way reference checks were being conducted and co-founder Tim’s deep technical understanding and enabled him to envisage how automation could improve the process. Lee’s ability to empathise with the struggles of his clients and confidently share counsel, is no coincidence. He previously spent 17 years working in recruitment across various industries and geographies. During this time, he developed a deep understanding of the demands of the employment market and its pain points. A serial entrepreneur with a determination to streamline business practices, Lee has also been at the forefront of multiple other technology and recruitment organisations that redefine processes, build brands and bring positive change to a community.