2017 Content & Communities Summit Document - Whitepaper
Keeping up with Content & Communities
Lena Taylor
Marketing Executive - Conferenz

I think it's a well-known fact that we know (and greatly concerned if you are unaware) we are being marketed to. What differentiates our attitudes and behaviours towards brands and how we interact with them largely depends on whether or not they are providing us, their community, with relevant, timely and engaging content.