NZ's Corporate Affairs and Communication Leaders' Summit

Strategy | Regulatory Affairs | Stakeholder Management | Crisis Response

30 Jul 2018Hilton, Auckland
Event Details
separately bookable workshop
Building a strong crisis communication plan and engaging the media
31 July 2018 | 9.00am - 5.00pm

This workshop teaches you how to communicate effectively when your organisation is subject to intense media interest. While you cannot prepare for all eventualities, a strong crisis response strategy will guide you during crises occurrences. The first half of the workshop focuses on building an effective crisis communication strategy while the second half is dedicated to participatory media training.

Building a crisis management plan

  • Focusing on factors that are in your control
  • Getting managers involved in the creation
  • Identifying platforms and stakeholders to address
  • Internal and external crisis management
  • Addressing multiple stakeholders at once
  • Learning from examples of execution in a time of crisis


Media training

  • Understanding media motives
  • Preparing for an encounter with the media
  • Communicating clear messages
  • Controlling emotions
  • Handling hostile and persistent questioners
  • Couching your executives in media interaction
  • Making the most of your media coverage (even when the tone is not in your favour)

Sally Rosenberg




Sally has always had a passion for excellence and for encouraging a sense of drive, best-in-class quality and rapid evolution to changing circumstances in others. That drive has taken Sally on a career journey from construction to international education and the dairy industry, from systems quality to crisis management and lately into leading edge environmental technology application. Sally is offers her expertise in Business Continuity and Risk Management to a wide client base. The key areas she uses add value to new implementation or strategic improvement in your company’s capabilities: • Practical and pragmatic documentation design and development providing a resource that is easily utilised in crisis events • Deep and wide experience in crisis event management bringing real world skill sets to deploy from operational to Boardroom requirements • Design and delivery of scenario based risk and crisis management training with a clear link to enterprise risk management

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