2018 NZ Marketing Summit (NZMS)

Digital & Social | Brand & Content

Speaker insights
 

Dawn Turner

Director - Marketing and Brand Management

Oklahoma City Thunder


What is the best piece of marketing guidance you’ve received in your career?

It all starts with a brand vision. You always need your north star, so you can remain true to your brand.

 

What excites you about the world of marketing?

What excites me the most is how the world of marketing is ever-changing. Every day is a new adventure, and marketing is really the culmination of how all the ways we communicate with customers converges.

 

What would be the one piece of information you’d want to give someone thinking about getting started in a marketing career?

I always tell students to take on as many internships and volunteer activities as possible. Real-life experience gives direct application to their coursework and helps gives them a step up in the competition for jobs.

 

Any tips that you’d like to share about best practice marketing?

It’s always good to be original, but it’s okay to borrow ideas that you see and experience. It is how you interpret and evolve those ideas to your brand that really counts.

Pete Loveridge

Director of Customers & Supporters

St. John

 

What is the best piece of marketing guidance you’ve received in your career?

When you’re creating something new and you’re in ‘scary good’ territory…you know you’re onto a winner.

 

What excites you about the world of marketing?

Democratisation of channels and technology: 15 years ago, you had limited choice, now you can place your messages into so many ‘new’ spaces and in front of so many new audiences.            


 

What would be the one piece of information you’d want to give someone thinking about getting started in a marketing career?

Learn as much as you can from other areas, finance etc. It will be valuable – plus, remember your opinion isn’t the opinion of the customer a lot of the time! You’re not always your own target market.                 


 

Any tips that you’d like to share about best practices for marketing?

Think different, work outside the brief if you can, seek other viewpoints, improve on what you have (new isn’t always best), treat people with respect, and always put the customer first.

Naomie Lye

Sponsorship Manager

Cigna NZ


What is the best piece of marketing guidance you’ve received in your career?

To always take a step back and consider your approach from your audience’s perspective. 

 

What excites you about the world of marketing?

Using non-traditional channels to provide customers a relationship rather than just a product - through marketing how we are working with our environment, the community around us, and the people who make up our organisation. 


What would be the one piece of information you’d want to give someone thinking about getting started in a marketing career?

Say yes to every opportunity – your passion and enthusiasm will get you everywhere!


Any tips that you’d like to share about best practice marketing?

Understand social media and your audience before diving in!

Mohit Bhargava

GM - Marketing & Sales

Village Entertainment

 

What is the best piece of marketing guidance you’ve received in your career?

Spend the businesses money like it was your own and learn how marketing can to stay close to & truly influence revenue generation in a business.


 

What excites you about the world of marketing?

The ever-evolving scope of marketing we see today and the maturity in businesses placing customers at the centre of strategies has changed marketing’s positioning within a business, its arguably the best time to be a marketer.


 

What would be the one piece of information you’d want to give someone thinking about getting started in a marketing career?

Try to diversify your exposure and experience across all facets of the marketing ecosystem from agency, media, client side in your early years, you will not only learn where your talents truly lie but also will garner a much greater understanding of the marketing industry at large. And remember that linear career progression is no longer a thing.


 

Any tips that you’d like to share about best practice marketing?

Cultivating the discipline to distinguish between true insights & opinions and helping those around you to do the same will always bring out the best from any marketing team.
 

Dave Gougé

Head of Marketing and Publicity

Weta Digital


What is the best piece of marketing guidance you’ve received in your career?

One valuable experience I had early on was working with a senior research partner who stressed the value of acting on data.  If you aren’t willing or capable of acting on data-driven metrics, you should probably be spending your time tracking something else.

 

What excites you about the world of marketing?

I get the greatest pleasure out of finding ways to communicate value.  If you are selling a product or a service, you clearly think you have something to offer to a specific audience.  When you can distil that into a simple message and find the right method of delivering it, everyone wins.

 

What would be the one piece of information you’d want to give someone thinking about getting started in a marketing career?

The advice I give most is to become great at something, preferably a core marketing skill.  Hone your writing skills, or your presentation skills or know how to work with imagery and what good composition looks like.  From there, learn as much as you can about everything, so you can make more informed decisions as your take on more and more responsibility.

 

Any tips that you’d like to share about best practice marketing?

Learn from others.  Studying what other people in your field are doing has the dual benefit of showing you what’s working, and where the opportunities might be to stand out.

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