Head of Marketing and Publicity
What is the best piece of marketing guidance you’ve received in your career?
One valuable experience I had early on was working with a senior research partner who stressed the value of acting on data. If you aren’t willing or capable of acting on data-driven metrics, you should probably be spending your time tracking something else.
What excites you about the world of marketing?
I get the greatest pleasure out of finding ways to communicate value. If you are selling a product or a service, you clearly think you have something to offer to a specific audience. When you can distil that into a simple message and find the right method of delivering it, everyone wins.
What would be the one piece of information you’d want to give someone thinking about getting started in a marketing career?
The advice I give most is to become great at something, preferably a core marketing skill. Hone your writing skills, or your presentation skills or know how to work with imagery and what good composition looks like. From there, learn as much as you can about everything, so you can make more informed decisions as your take on more and more responsibility.
Any tips that you’d like to share about best practice marketing?
Learn from others. Studying what other people in your field are doing has the dual benefit of showing you what’s working, and where the opportunities might be to stand out.