2018 NZ Marketing Summit (NZMS)
Digital & Social | Brand & Content
18 Brands • 2 International keynotes • 2 streams
Over 150 mid-senior level marketers from across
The 2018 New Zealand Marketing Summit was a collision of iconic brands from New Zealand and abroad all sharing their authentic marketing stories.
“Be honest with your audience and stay true to your journey” – the words spoken by Clare Morgan from Fonterra as she discussed how to create a trusted brand | Tip Top. If the Marketing Summit could be summed up in one sentence that would be it. Most if not all of the brands presenting at the conference, shared insights into authentic storytelling or authenticity and what this means for them, thus providing actionable insights for delegates to take back and implement in their day-to-day work operations.
The highlights of the conference included:
- Opening keynote: Drive culture forward and build brand loyalty at Oklahoma City Thunder
- Putting the customer at the centre of product innovation
- Creating a trusted brand | Tip Top
- The journey of a digital brand | Weta Digital
Just two weeks after their launch at the New Zealand Fashion Week, Edmund Hillary Brands had their first ever speaking engagement. Clare and Mike Hall-Taylor presented on the topic of Continuing the legacy and how this brand pays homage to a great New Zealander.
If you’re keen to provide any input for 2019 Marketing Summit, please email [email protected]