NZ Marketing Summit 2017 (NZMS)

Digital & Social | Brand & Content | Tech & Experiential

21 Sep 2017SKYCITY, Auckland
Event Details
separately bookable workshops
Brand Building Blocks 2.0
22 September 2017 | 9.00 – 4.30pm

Take your brand strategy to the next level to engage audiences and get results!

In your marketing strategy, brand is one of the most critical elements to get right. Brand is more than just a logo. It reflects how your customers feel about you, and influences whether they trust you. In this workshop, we’ll be diving into how branding is evolving in the digital age and how to strengthen your brand for the future.

  •  Defining the essentials of a strong branding strategy for today's digital world and evaluating case examples
  •  Whose brand is it anyway? Universal brand management and the need for stakeholder buy in
  • Creating a compelling brand personality that customers can identify with: Developing brand stories that align with customer needs
  • Make your brand flourish! Investing in brand equity and how to go about it: An exercise into perceptions, associations, influence, and increasing your overall business value
  • Going on a journey with your customers: How to plan for brand innovation and transformation to keep up with the times
  • What about going global with your brand? When the time comes to going global, is your brand going to be translated across or will it clash with local cultures? Examine sub branding considerations
  • When it all goes wrong. Crisis management and preserving brand equity in challenging times.

Ian Howard

Chief Strategy Officer

Little Giant

Ian started his career as a London-based journalist before stumbling into the television industry. After a few years as a television producer he switched focus to digital storytelling where he pioneered web, mobile and social brand extensions for UK giants GMTV and ITV. After a move from the UK to New Zealand, he embarked on a mission to create great brand experiences for some of the biggest companies in the country, holding senior strategic roles at TVNZ (Creative Strategist), Young & Shand (Strategy Director) and Interbrand (Head of Strategy). Ian has led strategic engagements with some of the biggest companies in NZ including Spark, Frucor, Genesis Energy, Kiwi Property, Air New Zealand, Lion Nathan, Cadbury, Goodman Fielder and Beam Global. He has also appeared as a digital commentator on ONE News.

The Content Workshop
22 September 2017 | 9.00 – 4.30pm

Sharpen up your storytelling chops to produce high-quality content as an expert team

In this workshop, take advantage of the practical and interactive learning space to bring your strategic content plan to fruition. By introducing new collaboration methods and tools, for you to enhance your storytelling skills and produce better content faster. We’ll be covering these four components in depth –

  • Defining the overall strategic goal of marketing, and understanding the role that content marketing will play in this
  • Understanding the distinct types of content writing styles and how to leverage them to create fresh, unique content effectively  
  • Bringing the three elements of content cost, content utility, content performance to the forefront, and developing skills on how to measure ROI
  • Analyse the roles that people play in content production, and learn ways to access those skills and insights
  • Introduce new tools and approaches that improve collaboration across your team
  • The roadmap to execution and successfully delivery: Practical tips on how to overcome pitfalls and challenges to content marketing to make sure you reap the rewards

Max Johns

Director

Content Strategy, Simplified

Max Johns been working with words and content - usually but not always of the digital kind - for more than 10 years. He's also been a marketer in a number of contexts, including B2B and retail. He's worked for public and private organisations, big and small. In 2016, Max started Content Strategy, Simplified. The main purpose of this new venture is to make it easy for businesses to get started with content strategy, and to quickly build on successes - creating valuable strategies that fill the most important needs first, and then expand. Away from work, he's one of three organisers of the Auckland Content Strategy Meetup.

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