NZ Marketing Summit 2017 (NZMS)
Digital & Social | Brand & Content | Tech & Experiential
21 Sep 2017SKYCITY, Auckland
Head of Strategic Insights & Analytics
Nick Lanzafame is Director of Strategic Insights & Data Standards at BuzzFeed where he is charged with reshaping how data & insights can be leveraged for brands. Nick joined BuzzFeed in the spring of 2015 and has quickly built a team of industry leading researchers and data analysts to help further build BuzzFeed's data-driven philosophy by identifying global trends across platforms.
Head of Marketing - Lifestyle Group
Head of Marketing for the Lifestyle Group at Foxtel Brigitte overseas all marketing, digital and brand extensions for the group. In her short time at Lifestyle Brigitte has re-branded the entire portfolio for the first time in 20 years, revolutionised their event strategy and partnered with APN on a new content offering across their transit offering. Brigitte is a dynamic marketing professional and proven leader with commercial acumen in the Australian TV Industry. Brigitte’s previous role at Warner Bros TV & HBO saw her working across some of the highest selling TV franchises. Including successfully launching the Game of Thrones exhibition with Goggle Play and achieving HBO’s highest ever market share in Australia. But her love affair with TV began with her first role at Network Ten where she launched Channel 11 and Masterchef Australia.
Global Marketing Director
Les Mills International
Charlotte graduated from Lancaster, one of the world’s leading management schools, with a first class honours degree in Marketing Management. She worked at Reebok dividing her time between the UK, global markets such as Asia and Reebok world HQ. She continued to build her marketing career with a move into FMCG, joining an entrepreneurial, fast-growing food business to lead end-to-end marketing for brands like Nando’s and Wagamama. The business doubled in size during her tenure. She then joined Morrisons, the UK’s fourth largest grocery retailer leading their own brand transformation, where she was responsible for £5 billion of business, and then as head of corporate brand she was responsible for all marketing across multi-channel and all store formats. She then joined Argos, the UK’s largest general merchandise retailer, where she led a further own brand transformation programme which saw own brand generate 1/3 of the companies sales. Latterly, Charlotte was able to combine her passion for fitness with her career when she joined Les Mills International as Global Marketing Director, focusing on building a meaningful and commercially successful global brand with Les Mills 18,000 clubs and 130,000 instructors around the globe.