NZ Marketing Summit 2017 (NZMS)

Digital & Social | Brand & Content | Tech & Experiential

21 Sep 2017SKYCITY, Auckland
Event Details

Agenda

8.30
Registration and coffee
8.50
Welcome from the MC
9.00
International keynote: Emotional fulfilment is the new empowerment

In this session, Brigitte will share research findings on the ‘Emotional Economy’, why brands should care about the emotional life of their consumers and why we are becoming more obsessed with how everything makes us feel. Reflecting on the changes in traditional demographics and move to lifelong learning and ‘self-optimisation’, Foxtel together with a NZ based agency partner have utilised this research to implement a visual language based on emotion. Gain insights you can incorporate into your brand and customer strategy including; 

  • The collapse of demographic conventions
  • Why one size doesn’t fit all in the new Lifestyle world
  • How emotional fulfilment is key in the emotional economy
  • The search for self-optimisation and how brands can connect with this journey
Brigitte Slattery, Head of Marketing - Lifestyle Group , Foxtel
9.30
Q&A
9.40
Keynote: Adaptability, Agility, and Customer-Centricity - defining marketing leadership in a digital world
Col Kennedy, General Manager – Brand & Customer Experience, Country Road
10.10
Q&A
10.20
Morning break
STREAM SESSIONS BEGIN
10.50
Digital & Social Case study: Fostering an emotive connection with the ‘Life Lives Here’ campaign
Roxy Huntington, Head of Design, Trade Me
Brand & Content Case study: From silo to supercharger - how marketing can be your organisation’s unfair advantage
Ben Rose, General Manager, Direct and Partnerships, nib New Zealand
Tech & Experiential Research spotlight: Understanding customer engagement dynamics behind emerging technologies and the implications for marketers
Linda Hollebeek, Former Senior Lecturer, University of Auckland & Associate Professor, Norwegian School of Economics
11.20
Session break
11.25
Digital & Social Case study: Rebuilding an iconic Kiwi brand for sustainable business growth in a digital world
Darren Linton, Chief Marketing Officer, Yellow
Brand & Content Dr Feelgood or how I learned to stop worrying and love the Brand - discovering your brand’s strategic roadmap
Craig Jackson (Jacks), Founder, Dr Feelgood
Tech & Experiential The AI revolution is here! – introducing chatbots and AI to redefine marketing
Andrew Taylor, Head of Theta Digital, Theta
12.05
Session break
12.10
Digital & Social Optimising your mix of digital touchpoints to deliver enhanced CX
Ken Freer, Project Director, Christchurch International Airport
Brand & Content Case study: Playing to your strengths – using your brand to create greater customer engagement
Todd Barberel , Head of Marketing, Brand and Commercial Development, New Zealand Rugby
Tech & Experiential Case study: Creating a Hellish experience: the evolution of NZ’s most controversial brand
Ben Cumming, General Manager, Hell Revolution Ltd
12.40
Lunch break
1.40
Digital & Social Are you Marketing and Social Savvy for Asian Consumers? Insights and strategies for reaching a rapidly growing audience
Nick Siu, Director, The Agency 88
Brand & Content Case study: One year on - the social change movement behind the Rio 2016 Paralympic Games
Rachel Froggatt, Commercial and Marketing Director, Paralympics New Zealand
Tech & Experiential Case study: Creating a ‘money can’t buy’ experience that consumers crave
Daina Wilson, Senior Brand Manager, L’Oreal Paris & Garnier
2.10
Session break
2.15
Digital & Social Case study: building engagement with Millennials
Andrew Robertson, Marketing & Communications Manager, BCITO
Brand & Content Strengthening the brand-agency partnership – how to work with an expert (when you aren’t one)
Rebecca Caroe, Founder & CEO, Creative Agency Secrets
Tech & Experiential Taking Pic’s to the world through events, social, and PR
Nikki Neate, Global Marketing Manager, Pic's Really Good Peanut Butter
2.45
Session break
2.50
Digital & Social The new digital arena – Instagram, live-streaming and rising digital trends
Cassie Roma, General Manager - Content, NZME.
Brand & Content Case study: Driving value to new product development and innovation
Tech & Experiential Case study: New realities - how Land Rover is reshaping customer engagement with VR
Representative from Jaguar Land Rover New Zealand
3.10
Afternoon break
3.30
International keynote: Recoding culture

As the world gets more digital, audiences are looking for experiences that are more real, more meaningful. Yes, communication and exposure to content occurs on screens more each day, but the human dimension remains. You can learn to look past the technology to see trends. You can learn to look through the screens to the people behind them to fuel growth. You can learn to examine the data while not losing sight of the people behind that data. And you can learn how identity inspires virality and how content brings out the humanity in all of us.

Nick Lanzafame, Head of Strategic Insights & Analytics, Buzzfeed
4.05
Q&A
4.10
International keynote: Connecting global marketing with positive commercial outcomes

In this session, Charlotte will explore what makes a good marketer and how to drive commercial outcomes. Learn how to develop a framework for success that incorporates effective audience segmentation, understanding of industry and how to action and implement your strategy globally.

Charlotte Dewhurst, Global Marketing Director, Les Mills International
4.40
Q&A
4.50
Summary remarks from the MC
5.00
Networking Drinks
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