NZ Marketing Summit 2017 (NZMS)
Digital & Social | Brand & Content | Tech & Experiential
The 2017 NZ Marketing Summit connected and inspired New Zealand’s leading marketers with insights on the latest marketing trends, opportunities and strategies.
With leading practitioner case studies, the 2017 Summit shined a light on reaching customers in new and innovative ways, creating lasting experiences and strengthening brands in today's competitive marketplace.
Featuring 3 unique streams focused on:
Developing your digital advantage
The modern marketer’s toolkit wouldn’t be complete without a suite of mobile, digital and social marketing tools. Reaching customers in new and innovative ways, digital techniques enable marketers to share, connect and engage while creating lasting experiences for their consumers.
Creating a lasting impression for modern consumers
A strong brand is still the most important element in today’s competitive marketplace. This stream focused on getting brands to stand out, defining brand voice and how to sell this story to the world. With a mix of established and up-and-coming organisations, the brand and content stage delved into lasting strategies for New Zealand organisations.
Designing value through data-driven marketing technology and experiential moments
The Tech and experiential stage examined the impact of marketing technologies and experiential offerings on marketing strategies and utilising these methods to generate interest and better interaction with modern customers.