Marketing to the Rural Sector Australia
Reaching and influencing the decision makers to drive stronger engagement and increase market share in the rural sector
10 - 11 Sep 2018Swissotel, Sydney, Australia
Marketing to the Rural Sector Australia will bring together marketers and key influencers in the value chain to discuss the rapidly changing rural landscape.
The conference, held in Sydney in September, will dig into key insights on new ways of selling and influencing the influencers in the increasingly consolidated market of rural merchants. Join the discussion on how 5G, new digital technologies and data can provide customised information to optimise the customer/user experience and enhance your brand.
The conference is specifically designed for rural marketers and is designed to stimulate fresh thinking whilst providing practical guidance and a hub for discussion including interactive panels and a large farmers' panel.
A unique opportunity to meet those in the industry and network with peers across the rural marketing sector.
The Marketing to the Rural Sector Conference will be divided into four themes:
- Global snapshot of trends shaping agri-business today
- Optimising customer experience and salesforce
- Penetrating the digital sphere in marketing to rural Australia
- The rise in rural technology
Topics for 2018 include:
- Assessing the rapidly evolving landscape in rural Australia
- Future proofing your channel and distribution strategies to the rural sector and customer
- Reaching out to rural Australia through effective social media
- Mastering customer experience and content marketing techniques
- Various case studies focusing on various aspects of rural marketing such as Marketing Mix Modelling, multi-channel management, pricing and sales promotion
Who will be there?
- CMOs, GM Marketing
- Marketing Managers/ Sales and Marketing Managers
- Digtial Marketing and Head of Digital Media / Managers
- Head of Customer Experience & Digital
- Brand Managers
- Category Managers
- Rural Sector/Agri Managers
- Head of Sales / Managers
- Head of Corporate Communications / Managers
- Head of Product Marketing / Managers
- Head of Customer Experience / Managers
Targeted industries in rural sector:
- Fertiliser and Nutrients
- Rural Retail/Merchants
- Animal Health
- Banking and Insurance
- Farm Machinery
- Irrigation and Water
- Financial & Insurance Services
- Professional & Advisory Services
- Other Farm Supplies
Brought to you by Conferenz is New Zealand’s largest and most respected conference, summits and expo company. The Marketing to the Rural Sector Conference in New Zealand has been a popular annual event for 18 years assisting to connect NZ's rural marketers with the best information.