Content Marketing & Automation

Streamlining content, developing strategies and automation capabilities to optimise content and enhance brand reach

5 - 6 Mar 2018Grand Millennium, Auckland
Event Details
separately bookable workshop
7 March 2018 | 9.00am - 5.00pm


This full-day workshop offers the opportunity to focus on acquiring and implementing a marketing strategy that is fit-for-purpose. This workshop aims to reinvigorate your current marketing strategies by introducing new methods to make the leap of delivering the right message to the right customer.

  • Developing a roadmap to implement and customise a marketing automation platform that’s right for your business
  • Defining key strategic goals in developing a long-term automated marketing strategy
  • Measuring and reporting key metrics to understand success and failure
  • Refining automation tools to better target and segment audiences
  • Streamlining response times to handle customer and prospect enquiries
  • Converting engagement and leads into sales
  • Working smarter to improve efficiency and increase productivity to save time and money

Colin Kennedy

Content Marketing Strategist

Iron Road

Colin Kennedy is a B2B content marketing strategist, an award winning professional speaker and a writer with more than 30,000 hours of writing behind him. A journalist by background, his work – both personal and client related – has been published and featured across almost all of New Zealand’s online, print and broadcast media. In addition to working as an editor, he has occupied roles as a marketing manager, public relations director and CEO for an export industry body. He started the content marketing agency Iron Road in 2004 – when nobody had heard of content marketing, and early enough to buy the URL

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