Content Marketing & Automation

Streamlining content, developing strategies and automation capabilities to optimise content and enhance brand reach

5 - 6 Mar 2018Grand Millennium, Auckland
Event Details
Chair

Boyd Wason

Director

Done by Friday

As co-founder and Managing Director of Done by Friday, Boyd aims to help businesses realise the true potential of digital channels and technologies to achieve hard objectives – produces leads and create sales. He has developed breakthrough interactive strategies for clients including Heinz Wattie's, Holden, TVNZ, Vero and James Hardies and is recognised as an industry pioneer and leader. Boyd is Marketing Association board member, has judged the NZ Marketing Associations RSVP and Nexus Awards on numerous occasions.
Speakers
Workshop Facilitators

Colin Kennedy

Content Marketing Strategist

Iron Road

Colin Kennedy is a B2B content marketing strategist, an award winning professional speaker and a writer with more than 30,000 hours of writing behind him. A journalist by background, his work – both personal and client related – has been published and featured across almost all of New Zealand’s online, print and broadcast media. In addition to working as an editor, he has occupied roles as a marketing manager, public relations director and CEO for an export industry body. He started the content marketing agency Iron Road in 2004 – when nobody had heard of content marketing, and early enough to buy the URL contentmarketing.co.nz

Grant Osborne

Founder & Director

Pull Consulting

With 15 years of digital marketing leadership in both agency and in-house roles, I am helping business leaders to embrace digital change and to transform their business and customer experience, for good. I believe that: - The rate of technological change and changes in consumer behaviour are two of the biggest challenges for business leaders today - Conversational interfaces, personalization and AI are completely disrupting the way we buy and sell - Emerging technologies should be embraced. Greater speed, automation and intelligence is good for customers and is a competitive advantage - Organisations must become purpose-led to make real impact beyond profit
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