Communicating for New Zealand
Communicating for a transparent and collaborative future government
3 - 4 Aug 2020Te Wharewaka O Poneke, Wellington
Increased turbulence, hyper-partisanship and the decline of deference are some of the reasons why governments need to undertake a radical and urgent reassessment of how they communicate.
• What challenges will connective governance present for the public sector and how well equipped is to deal with them?
• To what extent do networked and accelerated communication flows present new and exciting opportunities to reverse the decoupling and distrust that has emerged between citizens, governments and politicians?
• What does the future of communications look like and why will the successful delivery of public value increasingly rely on the communication and PR professionals working in government?
• Involving everyone in the community, especially those currently disengaged, in new and deeply democratic forums
• The virtue of participation but also deliberation (high-quality public discussion)
• Allowing genuine co-creation of policy early on rather than minimal consultation later on
• How to prepare so the change is least disruptive?
• What are the main challenges and how to overcome them?
• Keeping credible, consistent and responsive communication throughout the change
Keeping staff informed, motivated and involved in the organisation’s conversations is vital to the success of any organisation.
• How internal communications influence culture?
• Planning internal communications and how to measure the results
• Cross-department collaboration - how to get the buy-in of other departments and how to overcome the internal pushback
• How internal communication influences the external communication
Engaging with customers is often seen as secondary, or even, detrimental to achieving government’s regulatory business objectives. The Companies Office at MBIE has found that there is actually a way to exceed your service delivery - by helping their users to comply via self-service.
House fires do happen – with one occurring about every three hours somewhere in New Zealand. Making an escape plan on the spot is almost impossible in a fire when you’re scared and disoriented. Fire and Emergency NZ’s confronting communications aim to get New Zealanders to stop assuming they’ll naturally know what to do in a house fire and get them to take a few minutes now to make a potentially life-saving escape plan.
Water Safety NZ has launched a rather unusual social marketing campaign using digital channels to improve water safety behaviour among difficult to influence young males.
• The neuroscience behind influencing behaviour change among young males
• The opportunities to influencing behaviour change
• The campaign development and evaluation based on community-based social marketing principles
• Waiting for tech companies to take steps to restrict false info online or taking things in your hand?
• What does behaviour science say: people’s incentive to lie decreases when they believe there is a higher risk of negative consequences, are reminded about ethics, or commit to behaving honestly
• What are the ways we could limit the spread of misinformation online & mitigate the effects of fake news?
• Planning for a crisis and testing the crisis communication strategies
• How does the frequent changing environment affect crisis communications strategies?
• Using different channels and communicating with diverse audiences in times of a crisis – what are the major challenges and how to prepare for them
• Be prepared – does a crisis comms plan work in situations like these?
• Find your USP – identifying your role and your agency’s voice in a multi-agency crisis response
• Stronger together – what makes the ideal comms team in a crisis
• Ensuring that the public and media receives the information in a timely and a fair manner
• Increase the integrity – increase the trust of the community
• Current challenges with the ethics and how to overcome them
• What are the expectations for the future?
• How are New Zealand’s demographics changing? And what will a future New Zealand be like?
• How does the increased ethnic diversity impact on the way we communicate, especially in relation to a range of media and linguistic communities?
• Are there regional differences and dynamics that influence communication patterns?
“Māori and Iwi more than just another stakeholder.”
• Understanding the link between people and place and why this is key in building long lasting relationships
• Key to success of multi-cultural communications - how to create meaningful engagement and develop collaborative partnerships with iwi
• Finding the common language
• How to achieve better collaboration between communications and customer services teams?
• Advances in the strategic use of social media - channel choices, insight-led campaigns and content
• How to measure and achieve return on investment from social media?
Effective communication is key to building a strong brand and professional communicators in the public sector have responsibility to do it well.
Creating, building and managing a brand that people will value - key elements of the strong public services brand
How to apply corporate marketing & branding strategies to the public sector
The future of public sector branding and how communication & PR teams can help drive economic growth and prosperity
Twitter’s recent decision to ban political advertising shows that public trust in government’s use of social media is at an all-time low. However, 70% of New Zealanders use social media, making it an important part of government outreach and digital citizenship. This session examines best practice techniques for generating transparency, trust and participation.
• Taking a risk and letting decision-makers talk to media directly
• Trusting the decision-makers and media
• The importance of great internal communication and teaching your staff how to communicate externally
• What media could do to help build and improve the relationship with public sector communication & PR teams?