The 4th New Zealand Future Farms Conference

Equipping and inspiring the next generation of rural decision makers.

Keynote speaker

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit


Ian Proudfoot leads KPMG’s Consumer/Industrial Markets and Agribusiness lines of business. He provides audit and transaction services to clients in a wide range of sectors, including agribusiness, retail and distribution. Ian joined KPMG in London and transferred to KPMG Auckland in 1996. Since that time he has undertaken a diverse range of client assignments including a 12 month secondment managing financial reporting and consolidation for a major New Zealand company.

Brendan O'Connell

Vice Chair

Precision Agriculture Association of New Zelanand (PAANZ)

Brendan is an energetic and creative executive capable of identifying strategic possibilities, completing technical and market analyses of major new business opportunities and delivering value through leading edge products and services. Initially trained as a mechanical design engineer, Brendan has been involved in technical, commercial and leadership aspects of product innovation at a senior executive level for several international businesses. He has amassed experience across a range of industries including: agricultural technology (Tru-Test Group), bio-medical (BioMedical Research), telecommunications (Nokia) and consumer electronics (Navman). Over the last decade of work in the Agritech sector, Brendan has developed a strong affinity with the primary sector: its people and its purpose. He is particularly interested in the role of technology in protecting, unlocking and amplifying value from primary produce. Brendan is Vice Chairman of the Precision Agriculture Association established in 2013. PAANZ encourages understanding and development of precision agriculture farm practices appropriate to NZ farming systems. A native of Galway on the west coast of Ireland, Brendan moved to New Zealand in 2000. He’s from a line of bankers, butchers and teachers; and raises three Irish Kiwis with Miranda on a pretend farm in the west of Auckland.

Jon Manhire

Managing Director

The AgriBusiness Group

Jon is the Programme Leader for ARGOS projects, including The New Zealand Sustainability Dashboard project. Jons' expertise lies in business and strategic planning for the primary production industry - both agriculture and horticulture - for producers, businesses and sectors. He also performs market and industry analyses and has specific knowledge of environmental integrity systems - not only organic and sustainable markets but conventional production systems also. Jon also designs and implements primary sector research and development projects. He has undertaken international consultancy work in South Africa, South America, China, Europe and the Pacific Islands, and has experience in developing effective solutions for both large and small enterprises.
Leaders' Panel
100 minutes of farming innovation

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