2019 #NZSOMO

Effectively connecting with your audience using social media

30 - 31 Jul 2019Event Cinemas, Newmarket, Auckland
Event Details
separately bookable workshop
Implementing best practice solutions to ensure obligations to privacy changes are met | A look at what to do and what not to do
1 August 2019 | 9.30am – 12.30pm

Privacy issues have always circled the social media circuit. However, more recently, in light crisis communications privacy obligations have been dialed up a notch and companies are starting to look more closely at what they need to put in to play when communicating on social platforms. This workshop will continue the discussion on what to be aware of when solving the privacy issues within social media. 

  • Showcasing the changes to privacy obligations that have come into play
  • Understanding how algorithm changes will be affecting posts and content on social platforms
  • Understanding what organisations need to be aware of regarding privacy obligations
  • Looking into how are the other countries tackling the privacy concerns?
  • What is the disclosure that needs to clearly be communicated to your audience?
  • Developing a strategy to clearly communicate the organisation’s policy on social media
  • Monitoring the operations and feedback loop to ensure compliance with organisational policies

Ian Howard

Chief Executive Officer

Little Giant

Ian started his career as a well-intentioned journalist before stumbling his way into marketing. He has 12+ years’ experience in senior strategic roles across ITV, TVNZ, Interbrand and now Little Giant. He has consulted with some of the biggest companies in New Zealand including Spark, Frucor, Genesis Energy, Kiwi Property, Air New Zealand, Lion Nathan and House of Travel and is a regular a digital and technology commentator on TVNZ Breakfast.


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