Effectively connecting with your audience using social media
MEET YOUR CHAIR
Jessica Moloney is a seasoned PR, Marketing and Communications expert, TVNZ’s “Social Guru” and Founder of Moloney Moloney, a Word-of-Mouth business partner and agency. Jessica firmly believes that Social Media is the catalyst of a global behavioural revolution, leaving businesses with no choice but to lead with customer experience and transparency. Described as “the business world’s best kept secret” and “having the rare skillset of deep technical knowledge in combination with an overarching understanding of how to grow brands through effective communications”, Jessica builds mutually beneficial partnerships and applies a strong culture of measurement to her work to ensure you achieve strong results. With a career at Telecom (now Spark) spanning 11 years of the company’s change, and a stint as a Social Director in the agency world, Jessica left to start Moloney Moloney in 2016 to help businesses create and commercialise on Word-of-Mouth. With specialities ranging from experience, big data, to employee brand, PR and marketing campaigns Moloney Moloney service a range of clients around the globe on environmental issues, change marketing, Brand, Comms, and across crowd sourcing, travel, SaaS, agriculture, tourism, entertainment, telco, and software industries. What they do isn’t limited to Social Media, however using this platform to influence strategy and execution truly helps influence feeling within key audiences that is tied back to a purpose-aligned business – and most importantly, commercial outcomes!
Chief Executive Officer
Isobar New Zealand
Ian started his career as a well-intentioned journalist before stumbling his way into marketing. He has 12+ years’ experience in senior strategic roles across ITV, TVNZ, Interbrand and now Isobar New Zealand. He has consulted with some of the biggest companies in New Zealand including Spark, Frucor, Genesis Energy, Kiwi Property, Air New Zealand, Lion Nathan and House of Travel and is a regular a digital and technology commentator on TVNZ Breakfast.