2019 #NZSOMO

Effectively connecting with your audience using social media

30 - 31 Jul 2019Event Cinemas, Newmarket, Auckland
Event Details
Social
#NZSOMO

Agenda

8.30
Registration and Coffee
9.00
Opening remarks from the Chair
Jessica Moloney, CEO, Moloney & Moloney
Social Media: A look at the current trends and the landscape for the future
9.10
Opening keynote: The future of social media
  • Where does New Zealand currently sit in the world of social media?
  • How are the demographics changing with an increased uptake and pervasiveness of the social channels?
  • How an increased focus on privacy will shape the direction of online interactions in the future?
Ian Howard, Chief Executive Officer, Little Giant
9.50
Leveraging the success of ‘The’ social media strategy?
  • Defining the purpose of social as part of your organisation’s communications
  • Focussing on placing your social media strategy with the organisation’s goal, voice and social stance
  • Strategically increasing the growth of your brand’s social media presence
  • Developing an effective campaign across your marketing channels 
Tina Moore, Head of Social Media, NZME.
10.40
Morning break
Social media campaigns in action
11.10
Macca’s Snapchat story – connecting with a younger audience | McDonald's
  • Ensuring a high duty of care to the younger audience with suitable content
  • How to choose your platform for the highest and most meaningful engagement?
  • Understanding expectations of your audience from these platforms
Simon Kenny, Head of Communications, McDonald's
11.40
Case study: #LetsCleanUpNZ | Green Party
  • Promoting an environmentally friendly initiative using social media - how did Green Party achieve this?
  • Implementing a social media campaign that aligns with your organisation's core values
  • Discussing the results of the campaign
Tory Whanau, Chief of Staff, Green Party
12.10
Case study: Connecting with your customers through purpose and values | Angel Food
  • Conveying the organisation's voice through social media
  • Building connections with your customers using social media
  • Measuring the success received from authentic content shared via social channels
  • Paving the path for the future - how to build on the social media success
Alice Shopland, Founder, Angel Food
Ara Marinkovich, Marketing Manager, Angel Food
12.40
Lunch break
Building trust with your followers
1.40
An update on the latest legal changes applicable to social media
  • Changes to the Privacy Act and what they mean for you
  • Outlining other legislative changes that affect social media
  • Looking into the latest case law 
Rick Shera, Partner, Lowndes Jordan
2.20
Panel: Industry response to regulating social media content
  • When to make a stand and how to do it?
  • Harnessing your voice in making a change through digital media
  • Ensuring your investment into social media is done the right way
  • Supporting the right content that aligns with your brand
Teresa Curran, Social Media Specialist, Auckland Council
Tory Whanau, Chief of Staff, Green Party
Lisa Garrud, Marketing Executive, Gilligan Sheppard
Facilitator: Rick Shera, Partner, Lowndes Jordan
3.00
Afternoon break
3.30
Crisis management – what happens when it all kicks off?
  • Put a plan in place before the crisis happens
  • Get advocates on side for when you need them
  • Confidently manage negativity on social media
Teresa Curran, Social Media Specialist, Auckland Council
4.10
Living the dream: How influencer marketing can boost your brand
  • Understanding the benefits of partnering with an influencer
  • Gaining the best returns on investment through influencer audiences
  • How to nail influencer marketing on small – or big! – budgets
Alisha Palin, Marketing Manager, JUCY
4.40
Case study: #GetNZOnTheMap | Tourism New Zealand
  • Achieving a viral campaign in a short span of time
  • Working with influencers and building the right relationships - how did this help with the success of the campaign
  • Moving forward - building on the success of the campaign
Lauren Vosper, GM – PR & Major Events, Tourism New Zealand
5.10
Summary remarks from the Chair & Networking Drinks
9.00
Welcome back from the Chair
Jessica Moloney, CEO, Moloney & Moloney
Customer Insights – measuring social media performance
9.10
Keeping your customers loyal through social media
  • Strategically identifying your key target market
  • How do you know your customers are engaged?
  • Understanding how people want to experience social media 
Ross McDougall, Advisor Social Media, Te Wānanga o Aotearoa
9.50
Making your data meaningful through strong measurements
  • Understanding the different platforms out there for users
  • What metrics are accurate and which metrics should you be measuring with?
  • Steps to create a data-driven social media strategy 
Hans Landon-Lane, Communications Advisor (Social Media) Parliamentary Engagement, Office of the Clerk of the House of Representatives
10.30
Morning break
11.00
Masterclass: Using analytics to create content your audience will love
  • What can be measured and why?
  • Understanding analytics to know what your audience want 
  • How to measure behaviour change and show ROI
  • Using data to create content that gets results 
Katie Brown, Creative Director, Social Good
12.30
Lunch break
Exploring the future of digital comms
1.30
Increasing resources within your organisation to engage
  • On boarding decision makers and resources
  • Create a culture with statistics and responses
  • Consistent marketing base and repackaging content
Lisa Garrud, Marketing Executive, Gilligan Sheppard
2.00
Panel: The ‘Social Media professional’ – your role in the future
  • Is the social media professional now the face of the organisation?
  • How interactions are changing and what your role will cover?
  • Understanding the power of your role and the strength of your communication with your customer? 
Hans Landon-Lane, Communications Advisor (Social Media) Parliamentary Engagement, Office of the Clerk of the House of Representatives
Tina Moore, Head of Social Media, NZME.
Alisha Palin, Marketing Manager, JUCY
Ross McDougall, Advisor Social Media, Te Wānanga o Aotearoa
Libby Greatnews, Social Media Advisor, Housing New Zealand Corporation
2.40
Social media and wellbeing – creating a positive engagement
  • Supporting your employees who are tasked to interact online
  • Being intentional in utilising social media as a strong form of communication
  • Understanding how digital distraction can be good for your employee
Libby Greatnews, Social Media Advisor, Housing New Zealand Corporation
3.20
Closing remarks from the Chair and end of conference
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