2019 Marketing to the Rural Sector Australia

Reaching and influencing the decision makers to drive stronger engagement and increase market share in the rural sector

3 - 4 Sep 2019Swissotel, Sydney, Australia
Event Details
separately bookable workshops
5 September 2016 | 9:00am - 1:00pm

Reaching any audience in a saturated market is becoming a colossal challenge. Understanding your consumer, identifying their preferred channels, identifying influencers or content creators.
This session is about workshopping your strategic content strategy to do all these thing in an industry facing immense geographical, consolidation and climate pressures.

In this workshop:

  • Develop a strategic content plan specific to the rural market
  • Explore the omni-channel consumer (and build your cut through!)
  • Learn to leverage advancements in technology and ride the digital wave
  • Discover practical tips to take back to your organisation


Former Co-Founder

Digital Sanctum

With the world of business evolving at such a rapid pace it's hard to know where and how to focus your attention. Michael brings the customer focus into his digital marketing workshops and strategies. As the Co-Founder of Digital Sanctum Michael believes that marketing, sales, and customer service are no longer separate departments of a business. It's a flywheel that constantly turns to produce growth for your business. Michael brings creativity, innovation and engagement to every facet of marketing with a particular passion for technology.

5 September 2016 | 1.30pm - 5:30pm

Many rural business and communities are grappling with the challenges of how to grow a workforce with the skills, capacity and motivation to enable rural businesses to grow – and rural communities to thrive.

There is no silver bullet for growth, because rural communities are so diverse, but this workshop provides an opportunity to test and share your ideas, strategies and goals, taking into consideration current research.

The types of workers rural organisations are trying to attract are very different to 15 years ago or even five years ago. Exploring destination marketing and recent research is increasingly powerful for rural and agricultural businesses, councils and marketers.

After an overview of current trends, you will be asked to share the goals and challenges that your organisation faces in attracting workers for the future, and we will discuss best practice approaches.

This highly interactive workshop is designed to let you take away practical insights that will help you walk away with ideas on ways to build a rural workforce for the future.

Come ready to share and take away new ideas as we focus on key issues including:

  • Target audience – the importance of attracting young people as well as international and interstate
  • Jobs – key driver of choice for both education marketing and rural destination marketing; discussing issues/trends to consider in rural jobs
  • Education availability and quality – another key driver of choice in both education marketing and rural destination marketing
  • Local strategy – while some areas want tradies, others want agronomists and others want professionals. One of the big issues is misperceptions of rural areas as a homogenous grouping
  • Audience fragmentation – best media channels are still being determined to reach key audiences where they are.



TWIG Marketing

Tim has played a lead role in planning, coordinating, managing and delivering marketing and communication strategies for a range of government and non-government organisations over the past 15 years, including serving five years as Director of Marketing at Monash University.

Tim approaches each job for Twig in the same way – looking at opportunities to insert ideas and opportunities into a whole range of materials in a strategic way. So that clients are proud of the outcome – and audiences remember the message.

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