2019 Marketing to the Rural Sector Australia

Reaching and influencing the decision makers to drive stronger engagement and increase market share in the rural sector

3 - 4 Sep 2019Swissotel, Sydney, Australia

Marketing to the Rural Sector Australia is returning in 2019 and will bring together marketers and key influencers in the value chain to discuss the rapidly changing rural landscape.

The conference, held in Sydney in September, will dig into key insights on new ways of selling and  influencing the influencers in the increasingly consolidated market of rural merchants.  Join the discussion on how 5G, new digital technologies and data can provide customised information  to optimise the customer/user experience and enhance your brand.

The conference is specifically designed for rural marketers and is designed to stimulate fresh thinking whilst providing practical guidance and a hub for discussion including interactive panels and a large farmers'  panel.

 A unique opportunity to meet those in the industry and network with peers across the rural marketing sector.

The Marketing to the Rural Sector Conference will be divided into four themes:

  • Global snapshot of trends shaping agri-business today
  • Optimising customer experience and salesforce
  • Penetrating the digital sphere in marketing to rural Australia
  • The rise in rural technology

Topics for 2019 include:

  • Assessing the rapidly evolving landscape in rural Australia
  • Future proofing your channel and distribution strategies to the rural sector and customer
  • Reaching out to rural Australia through effective social media
  •  Mastering customer experience and content marketing techniques
  • Various case studies focusing on various aspects of rural marketing such as Marketing Mix Modelling,  multi-channel management, pricing and sales promotion

Who will be there?

  • CMOs, GM Marketing
  • Marketing Managers/ Sales and Marketing Managers
  • Digtial Marketing and Head of Digital Media / Managers
  • Head of Customer Experience & Digital
  • Brand Managers
  • Agronomists
  • Category Managers
  • Rural Sector/Agri Managers
  • Head of Sales / Managers
  • Head of Corporate Communications / Managers
  • Head of Product Marketing / Managers
  • Head of Customer Experience / Managers

Targeted industries in rural sector:

  • Fertiliser and Nutrients
  • Rural Retail/Merchants
  • CropScience
  • Animal Health
  • Banking and Insurance
  • Farm Machinery
  • Fencing
  • Irrigation and Water
  • Financial & Insurance Services
  • Professional & Advisory Services
  • Other Farm Supplies

Brought to you by Conferenz is New Zealand’s largest and most respected conference, summits and expo company.  The Marketing to the Rural Sector Conference in New Zealand has been a popular annual event  for 19 years assisting to connect NZ's rural marketers with the best information.

Marketing to the Rural Sector

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