2019 Corporate Affairs and Communication Leaders' Summit

Leading the voice of an organisation in the digital, complex & politicised world

Agenda

8:30
Registration and coffee
9:00
Opening remarks from the Chair
Jess Moloney, CEO, Moloney & Moloney
9:10
The role of the Corporate Communications Professional in a rapidly changing world
  • Analysing the biggest events and trends influencing communications
  • How the role of the Corporate Communications Professional is changing
  • Planning for a future of relevance
Michelle Boag, Director, Boag Allan SvG
9:50
Case study: Behind our story - why we took a stance
  • Achieving leadership consensus on the decision to take and maintain a stance
  • How it was implemented across the organisation and what support has been given to maintain it and keep it front and centre
  • How the stance has affected business operations and influenced staff and community behaviour
Tanya Henderson, GM Corporate Communications, The Warehouse Group
10:20
Morning break
10:50
Quickfire & Panel: Communications in context - just one part of the larger picture

Hear on how communications is structured and embedded within different organisations, how they decide on their key objectives and define success.

  • Pathways for gaining company-wide buy-in and input into a communications strategy
  • Teamwork - building on links between departments to avoid confusion and improve communication flow
  • Measuring the intangible – putting a dollar value on the communications team
Cassie Arauzo, Corporate Relations Partner, Spark
Justin Walsh, Manager - Communications and Marketing, Spectrum Care
Louise Poppelwell, Communications Manager, PwC New Zealand
12:00
Lunch break
12:50
Finding balance – differentiating between what is said and what you need to say (and by who)
  • Aligning strategies and priorities across departments for seamless communications
  • Securing the consistency of a message across different channels
  • The need for consensus amongst all parties delivering a message
Jess Moloney, CEO, Moloney & Moloney
1:20
Case study: Delivering complex communications and engagement with different stakeholder groups
  • Analysing your stakeholder base and the information that they require
  • How to maximise feedback from stakeholders
  • Understanding if the message has gotten through
Simon Kenny, Head of Communications, McDonald’s
1:50
Practical exercise: Testing the mettle – scenario planning under pressure

During this moderated session, each table will be given a different hypothetical scenario and context to work through.

  • Work alongside your peers to formulate key strategies and responses
  • Testing strategy planning skills under time and resource restraints
  • Working outside comfort zones to find a communications solution to a set problem
Paul Brislen, Principal, Brislen Communications
2:40
Risk reduction through embedding an ethical culture
  • What are the elements needed for building a strong and respected reputation?
  • Understanding the difference between ethics and compliance
  • Having effective speak up processes and enabling employees to exercise ethical judgement based on company values
  • Communicating ethical values internally and overcoming ethical blindness
Jane Arnott, Director, Ethics Centre NZ & Associate, Institute of Business Ethics
3:20
Afternoon break
3:40
Panel: Under pressure – managing and leading communications in times of crisis
  • Preparing for the unforeseen, key questions to ask first and getting the job done when no strategy exists
  • Advice on a day 1 communications plan for any crisis and what the communications team should be aiming for
  • Tips for managing the workload within the team and avoiding the event becoming the sole focus of the communications channels
Sian Church, Head of New Zealand, Sling & Stone
Simon Kenny, Head of Communications, McDonald’s
Victoria Hawkins, Head of Public Affairs, St John New Zealand
Steve Macmillan, Public Affairs Manager, Northpower
4:20
Rebuilding the message – from disaster to success
  • Successfully using communications to overcome roadblocks and take charge of the situation
  • Monitoring the impact on a brand and adjusting the message delivery accordingly
  • Capitalising on what was learnt as a catalyst for change and redevelopment of a brand and the associated communication strategies
Leigh Catley, GM Communications & Marketing, Federated Farmers
4:50
Communications in crisis – learnings from the biggest fails

A round-up and inspection of 10 of the biggest communications and PR fails in New Zealand over the previous 12 months including practical tips into what could have been done better to manage or mitigate the issue.

Kelly Bennett, Managing Director, One Plus One Communications
5:20
Summary remarks from the Chair and networking drinks
9:00
Welcome back from the Chair
Jess Moloney, CEO, Moloney & Moloney
9:05
Case Study A: Spreading the word - developing and managing a communications strategy on a start-up budget
  • Rewriting your comms wish list to better fit your current resources and financial situation
  • Creative ways of filling your website and comms avenues with dynamic and interesting content with little expenditure
  • Making the most of the people and resources that you have access to, to drastically cut costs and help build the organisation’s profile
Jody Boshoff, Director of Marketing, FaceMe
9:30
Reverse media scrum: A peek behind the newsroom curtains
  • Dispelling myths – the realities of the modern media backroom
  • Relationship evolution – who are the people you need on speed dial to ensure that the correct message makes it to press
  • The new media – in what ways are New Zealand’s media companies positioning themselves for the coming decade
Keith Lynch, Chief News Director, Stuff
10:00
Panel: Exploring the changing media landscape and evolving media relationships
  • How has the move towards smaller newsrooms, aggregated journalism and citizen reporting impacted communication processes in New Zealand?
  • Strategies for making the most of the emerging media landscape and how communication professionals can help make this navigation easier
  • What are the possible next stages in the evolution of the media landscape?
Keith Lynch, Chief News Director, Stuff
Paul Brislen, Principal, Brislen Communications
10:30
Morning break
11:00
What is actually being disrupted? - Disrupting the narrative
  • Exploring how major technology developments over the past decade have directed the communications sphere
  • Observing what have been the big disruptors and what haven’t 
  • Looking at the aspects of communications that have remained the same and are perhaps undervalued but effective
  • To what extent are these developments changing business models and world views?
Dr Chris Galloway, Senior Lecturer, Massey University
11:40
Utilising your social media strategy to build stakeholder engagement
  • Successful use of social media to improve stakeholder engagement and make an organisation more accessible
  • Using social media to share knowledge and important updates with stakeholder groups
  • Using available data, feedback and past experiences to improve your message and make it more appealing
Hans Landon-Lane, Communications Adviser (Social Media) Parliamentary Engagement, New Zealand Parliament
12:20
Lunch break
1:10
Ethics, politics and the media: Influences on the voice of business
  • Liberal market systems bring business face to face with politics and ethics
  • Media frame approaches to business in political and ethical terms
  • How do communications specialists keep these influences in perspective?
Dr Gavin Ellis ONZM, Media Researcher
1:50
Case Study B: Spreading the word - developing and managing a communications strategy on a start-up budget
  • Rewriting your comms wish list to better fit your current resources and financial situation
  • Creative ways of filling your website and comms avenues with dynamic and interesting content with little expenditure
  • Making the most of the people and resources that you have access to, to drastically cut costs and help build the organisation’s profile
2:20
Closing: Defining the journey – making comms more than just the message

The story of a message’s journey is often left untold and unseen. Sometimes the uncounted hours of preparation, careful planning and luck that played a part is a story that also needs to be heard.

  • Adding the personal touch – why charisma and relatability are essential for ensuring authentic and organic message
  • Being yourself – how a naturally developed message had more impact than a carefully crafted and planned strategy
  • Making it shine – how a strong face and leadership stance bolstered the impact and improved reception of the message
Victoria Hawkins, Head of Public Affairs, St John New Zealand
3:00
Closing remarks from the Chair and end of summit
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