• How to effectively build a brand and develop a loyal, global following
• How sponsoring a sports team can elevate your brand
• Leveraging brand-driven storytelling via traditional, digital and experiential platforms to create a cohesive lifestyle brands

• The current effects digital disruption has on the sponsorship activation
• Challenges of leveraging influencers, digital and social channels
• Developing touch points and activation strategies              

Building sponsorship opportunities that are impactful and meaningful to audiences is critical in developing fan passions for a brand

• The significance of sponsorship as of part brand development and marketing strategy
• Defining the potential dollar value that a sponsorship opportunity could bring
• Establishing creative engagement activations that move beyond ‘official partner of’

• Re-capturing audiences through integrated digital offerings
• Identifying and leveraging digital channels to engage with key stakeholders
• Opportunities to develop and bringing more relevant and personalized content
• Proactively managing a digital presence and understanding its increasingly important role within the sponsorship mix

• The business case to support sponsorship activation
• Seeking insights to underpin a new leverage campaign
• Channel selection based upon behaviours and the creative
• Being genuine leads to better results

• Understanding your brand strategy and how you can utilise partnerships to help you bring it to life
• Seeking out and aligning with partners to improve brand awareness and engagement for use across multiple platforms
• Want to create content? How can you collaborate to create engaging content which retains authenticity
• Establishing clear sponsorship guidelines and frameworks
• Utilising comedy to tell your brand story

• Enhancing strategic partnerships - developing strong long-term partnerships to fund high-impact outcomes through strategic key partnerships and collaboration
• Importance of corporate partnerships for the Not for Profit sector and partner collaboration
• Activation delivery - success, cohesion and challenges 
• Activation approaches which maintain impact and avoid losing focus
• Ambassador Engagement - authentic messages to strengthen and build partnerships

This session explores current examples where sponsors return for more year-on-year. Examples will also encompass the family of sponsors concept where sponsors get increased value from the sponsorship through networking with the other sponsors of the organisation or event.

• Securing your sponsor takes significant time and to lose them because you haven’t taken care of them is an expensive and timing consuming error
• Sponsorship retention isn’t about hard work, but it’s about consistency - doing a little bit often and about personalisation.
• Understanding the sponsor, their needs and planning the resource for them
• Delivering a well thought out sponsorship retention plan that delivers the benefit of keeping your sponsor on board for many cycles
• Placing your organisation in a solid position to steward smaller sponsors into becoming a bigger sponsor

• Providing the right resourcing to enhance relationships
• Role and pace of technology change and how this impactions sponsorship
• Leveraging partnerships to derive value
• Utilising sponsorship as a key touch point of differentiation
• Rights holders – helping brands understand how they can help within activations

• Presenting a free and fun experience to connect communities together
• Engaging the public through technology
• Presenting key learnings and insights from initial creation to final owl sculpture auction
• Capturing imaginations at key locations around the city
• Supporting partners/sponsors to ensure continued campaign success
• Storytelling to educate about the Child Cancer Foundation