2018 NZ Marketing Summit (NZMS)
Digital & Social | Brand & Content | Tech & Experiential
18 Sep 2018SKYCITY Auckland Convention Centre, Auckland
In this session, Brigitte will share research findings on the ‘Emotional Economy’, why brands should care about the emotional life of their consumers and why we are becoming more obsessed with how everything makes us feel. Reflecting on the changes in traditional demographics and move to lifelong learning and ‘self-optimisation’, Foxtel together with a NZ based agency partner have utilised this research to implement a visual language based on emotion. Gain insights you can incorporate into your brand and customer strategy including;
- The collapse of demographic conventions
- Why one size doesn’t fit all in the new Lifestyle world
- How emotional fulfilment is key in the emotional economy
- The search for self-optimisation and how brands can connect with this journey
As the world gets more digital, audiences are looking for experiences that are more real, more meaningful. Yes, communication and exposure to content occurs on screens more each day, but the human dimension remains. You can learn to look past the technology to see trends. You can learn to look through the screens to the people behind them to fuel growth. You can learn to examine the data while not losing sight of the people behind that data. And you can learn how identity inspires virality and how content brings out the humanity in all of us.
In this session, Charlotte will explore what makes a good marketer and how to drive commercial outcomes. Learn how to develop a framework for success that incorporates effective audience segmentation, understanding of industry and how to action and implement your strategy globally.