2017 Content & Communities Summit
Activate your content strategy through the power of communities, automation, and analytics
The 2017 Content & Communities Summit is all wrapped up!
We were proud to collaborate alongside industry experts and amazing speakers to bring you this great event. The event took a 360 degree view by combining content marketing, community managemet, marketing automation and analytics all in one.
Watch this space! Next year's Summit is in the works!
Why put Content & Communities together?
Content marketing is all about creating valuable content to attract, acquire and engage customers. But this doesn't happen in a vacuum, customers love to talk to each other and to brands. This is where Community Management becomes key to your content strategy, and understanding how to tailor content to the unique needs of these niche audiences is crucial to ensuring the success of your marketing through effectively utilising automation and analytics. And when it boils down to it, it's all about driving customer action and that's why Content & Communities go hand-in-hand.
Our International Speaker: Lisa Venter is the Content Strategist at Skyscanner and sits in the Central Growth Tribe.
We were lucky to have Lisa joining us from Edinburgh, Scotland, to share Skyscanner's story 'From start-up to global business: Behind the scenes of Skyscanner's content and communities strategy to pump up growth'.
With content and community management being a driving force for Skyscanner, Lisa spoke about how data insights inform their strategy to connect and engage audiences, the lessons learned along the journey, and tying it all back to the bottom line.
What does Skyscanner do and why should I care?
Skyscanner is a leading global travel search site, a place where people are inspired to plan and book direct from millions of travel options at the best prices. In their own words - 'We're a high-growth business with a simple aim: to inspire travellers around the world and make travel search as easy as possible through our world-class technology'
Skyscanner started as a start-up in Edinburgh in 2003, to now having 50mil global users per month! The company became the number one flight search engine in UK & Europe, it's launched an integrated marketing campaign to get into our neck of the woods. Hear how about Skyscanner's journey so far as Lisa talks through growth initiative and how content is at the heart of Skyscanner's strategy.
Topics for 2017:
- Hottest trends, emerging technology, and the future of content marketing
- Key challenges to keep up with and make sure you reach your customers
- Practical tips and tricks from leading experts on how to hit ROI and pump up growth
- Real-world case studies from local heroes who share their passion for story-telling
- Data-driven content marketing: dive into the numbers and learn how to measure the success of your content campaign
- And more!
Who was there there?
- Head of Marketing
- Head of Digital
- Content and Communications Manager
- Brand Manager
- Digital Marketing Manager
- Marketing Manager
- Social Media Manager
Comments from attendees:
'Really inspiring and relevant to today's marketing world'
'One of the best conferences I've been to, the content was rich and full'
'Fantastic line-up of speakers and topics'
'Good mix of art and science sessions that I found really interesting'