18th Annual Marketing to the Rural Sector Conference
Smart marketing techniques to engage your rural customer
Multipotentialite Chelsea Millar from Grass Roots Media chaired two days full of insight, opinion and discussion about the best ways to market to the rural sector at the Crowne Plaza in Auckland.
Topics such as the impact of global trade and future trends on rural New Zealand opened the event and Stephen Pollard and Warren McDonalds's session provided up-to-date market research which enlightened delegates on the realities of the best and worst ways to target the rural market in the current climate.
The two lively panels were a highlight, and the Farmers' Panel was popular once again with raw and authentic uncensored insights into strategies for mainintaing strong and genuine relationships.
The changing face of the mediascape was also a hot topic as well as strategies for leveraging your marketing campaign, environmental responsibility and the importance of understanding the stress for farmers in a modern connected world.
If you have a relevant case study or are interested in speaking opportunities at next year's event then please get in touch.