18th Annual Marketing to the Rural Sector Conference

Smart marketing techniques to engage your rural customer

29 - 30 Aug 2018Crowne Plaza, Auckland
Event Details
separately bookable workshops
OMNI-CHANNEL MARKETING MASTERCLASS
31 August | 9.00AM - 12.30PM

With an increasing range of channels to reach your customers on, there is a need to create a consistent experience using omni-channel marketing. Learn how to reach your rural customers through traditional media and digital media without compromising your brand, incorporating the strengths of each channel.

  • Understanding omni-channel marketing
  • Keeping the channels open for your customers
  • Reviewing your customer journey and journey mapping
  • How you can reach farmers through social media
  • Merging digital and traditional media
  • Insight into successful omni-channel case studies

Colin Kennedy

Content Marketing Strategist

Iron Road

Colin Kennedy is a B2B content marketing strategist, an award winning professional speaker and a writer with more than 30,000 hours of writing behind him. A journalist by background, his work – both personal and client related – has been published and featured across almost all of New Zealand’s online, print and broadcast media. In addition to working as an editor, he has occupied roles as a marketing manager, public relations director and CEO for an export industry body. He started the content marketing agency Iron Road in 2004 – when nobody had heard of content marketing, and early enough to buy the URL contentmarketing.co.nz

EXPERIENTIAL MARKETING – BRINGING YOUR BRAND TO LIFE
31 August | 1.30PM - 5.00PM

Experiential marketing is a key part of getting potential customers to engage with your brand, particularly at Fieldays and other trade shows. This workshop will give you the tools to create memorable experiential marketing that is consistent with your brand and is exciting to the rural consumer.

  • How you can get the most out of Fieldays and other events
  • Being efficient with your experiential marketing budget
  • Creating fresh and unique experiences
  • Optimising your sales team – how to engage them with your brand
  • Creating excitement for your product through face-to-face interaction
  • Reviewing the effectiveness of experiential marketing to get results
  • The Do’s and Don’t’s of producing a Fieldays activation
  • Integrating and amplifying your activation

Mark Pickering

Director and Creative Strategist

Brand Spanking


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