18th Annual Marketing to the Rural Sector Conference

Smart marketing techniques to engage your rural customer

29 - 30 Aug 2018Crowne Plaza, Auckland

In a digital world, marketing is becoming more and more competitive, with the emphasis on unique content to constantly excite and engage your target market. The rural sector audience adds to this challenge with a diverse range of preferences, personas and buying habits. The Marketing to the Rural Sector Conference aims to help you mitigate the challenges of marketing to the rural sector and keep you on top of an evolving mediascape.

The 2018 event brings together top rural marketers to discuss their strategies for connecting with and engaging their rural consumers, networking, learning and sharing best practice case studies. Some of the key topics include: effective audience segmentation, bringing your brand to life with experiential marketing, getting the most out of both traditional and digital marketing outputs and up-to-date market research on how farmers are making buying decisions.

As agriculture remains one of the key exports in New Zealand, the rural sector is an important audience to capture. The Marketing to the Rural Sector Conference is becoming a 'must do' in the rural marketer's calendar - so put it in the diary now!


Key sessions this year include:

-Global economics and trade impacting NZ’s rural economy

-Market research: 2018 insights into effectively targeting the rural market

-Analysing New Zealand’s mediascape: where does traditional media fit?

-Using PR strategies to leverage your marketing campaign

-Targeting the changing face of the rural persona

-Marketing to our future farmers


Here is what your conference chair, Chelsea Millar, has to say about this year:

This year is focused on understanding how rural marketers can form deeper, more engaged two way relationships with the next generation of consumer by leveraging a variety of tools across the mediascape and staying true to brand. It will offer great insights into global markets, brand New Zealand and what solutions farmers and growers really want to see from agribusiness marketers. There is a strong focus on our next generation farmers with discussions on health & wellness, connectivity and how we can nurture them into our industry. Can’t wait to see you there. 


Top reasons to attend this conference in 2018:

  1. Hear about what media platforms farmers are using to make buying decisions
  2. Fresh case studies from your peers on how they’re connecting with rural New Zealand
  3. Looking at the bigger picture to see what future trends will impact farming in New Zealand


Here's what last year's delegates had to say about the event:

"I took away so much for this. Relevant, interesting, insightful, valuable."

"Excellent conference - loved the section of speakers and great Chair."

"This was the first conference we attended as a new independent marketing agency and overall were impressed. "

"Excellent well run conference, always on time, good sound and visuals."


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