Staging Successful Events

About

Staging Successful Events has been created because every organisation, whether lifting a brand image, launching a new service or planning a promotion, needs someone trained in the fundamentals of event management to ensure that the event runs smoothly and the objectives are met.

This comprehensive two-day course provides a complete framework for managing events, covering issues from logistics and planning to crisis management, PR and budgets.

Staging Successful Events looks at setting objectives and managing limitations, explores venue, supplier and contractor requirements, and offers solutions for dealing with crises and Murphy's Law. Attend Staging Successful Events and benefit from our practical tools, proven techniques and pragmatic tips for implementing fantastic events and getting the results you want.

Whether new to the industry or looking to sharpen your skills, Staging Successful Events is essential for anyone who manages events or promotions in their job. This course offers tools, tips and checklists that can take years of personal experience to develop!

7 GREAT REASONS TO ATTEND
1. Make the most of your promotion spend by discovering how to create high impact and memorable events
2. Ensure everything is completed on time by developing check lists, systems and schedules
3. Maximise the publicity and promotional opportunities of your effort by discovering how to generate interest in your event
4. Increase your project’s profile by learning how to effectively attract and handle media at your event
5. Save yourself grief by discovering how to produce realistic event budgets
6. Be calm in the face of crisis by knowing how to plan for Murphy’s Law
7. Network and share the expertise and experiences of colleagues as you learn and develop event management skills

Outline

Getting Started
• Defining the concepts
- Different types of
- Why hold an event?

Event Planning Process: Setting Measurable Objectives

• Setting measurable objectives - what do you want to achieve
• Techniques for planning
• Meeting your objectives with the right event and style
• Limitations of time, money and experience

Being Creative and Creating Impact
• New ideas: Where to go for creative input and inspiration
• Finding creative solutions within a limited budget
• Ideas for themes and cost effective decoration
• Making a lasting impression by engaging your guests
• Ensuring everyone has a magical and memorable event experience

Project Management and Logistics Issues
• Creating the event critical path: What needs to be done by whom and by when?
• Breaking the event into manageable time segments
• Establishing a realistic schedule and prioritising actions
• Planning and managing budgets

Marketing Your Event

• Social media
• Developing your marketing strategies to attract your target audience
• Maximising publicity for your event
• Tools for promoting your event
• Maximising publicity for your event

Event Sponsorship
• Cause-related marketing
• Identifying and meeting your sponsors’ needs
• Writing winning proposals
• Identify measurable return on investment

Making it Happen: Finding What You Need
• Choosing and using the right venue: Location! Location! Location!
• Suppliers: What you need and where to find them
- Sourcing the best suppliers at the right price
- Key research techniques
• Managing your contractor for effective working relationships
• Creating mutually-beneficial arrangements

Crisis Management and Risk Analysis
• Planning for Murphy’s Law: Predicting and preparing for worst-case scenarios
• Avoid being remembered for all the wrong reasons

Measuring the Success of Your Event
• Implementing a successful event evaluation system
• Effective post event analysis, debriefing and closure
• Revisiting past successes and looking to the future

On-going Simulated Event Exercise
You will be grouped with other delegates and given an event brief. Together you will prepare a memorable event plan within the allocated budget, you will define outcomes, identify sponsors, create a marketing plan, assess risks and implement systems to measure success. All groups will present their plans and discuss their ideas with the facilitator.

Course Approach
Through brainstorming the issues, sharing ideas and discussing experiences, we believe you will glean maximum benefit from this course. Throughout the course, time has been allocated for general discussion and networking allowing you to share your challenges and pick up valuable tips from both your contemporaries and the experts.

Facilitator

In-house Training

Prices and Registration

* Early bird price available when you register and pay before the dates listed.