Social Media Marketing

Share a ticket and save! Attend one conference and have a colleague attend the other for $997.50 each.

About

Social media has become an important feature in our everyday lives. Its significance in the overall communication and marketing strategy of your business should not be underestimated. This forum will be an essential guide for those who are thinking of or have just started utilising social media in their business.  

Come along and hear from...

Justin FlitterJustin Flitter - @justinflitter - justinflitter.co.nz

Justin Flitter is a creative and engaging social media strategist. He helps businesses leverage social media marketing channels, integrate social media through out their business and identify influencers and market opportunities. Justin has worked with a San Francisco based software company and many NZ and Australian SME's, Marketing and PR companies. 

Craig GarnerCraig Garner - @CraigNetworker

Craig Garner is a trainer, advisor, speaker, author and business mentor specialising in online communications. He began his career as an engineer, and then moved into print media sales and marketing. He later established a web development studio in the mid 90’s. He has been CEO of high profile not-for-profit organisations including the Chamber of Commerce in Tauranga and the Stardome Observatory in Auckland.

Kim SbarceaKim Sbarcea - @kimmar

Kim has specific expertise in working with organisational knowledge networks or communities of practice and using technology to support knowledge sharing efforts. She has been the Chief Knowledge Officer for a global professional services firm and has worked with communities of practice in a Federal Government agency in Australia. Kim teaches Knowledge Management at Hong Kong Polytechnic where she is an Adjunct Professor. She is the editor and a contributor to Rethinking Knowledge (LexisNexis, 2002).

Hal JosephsonHal Josephson

Hal is CEO and President of MediaSense Inc., a San Francisco firm specializing in strategic marketing planning, international business development and special project management services for high-tech industries. MediaSense clients include Apple, IDG, Motorola, CES, Australian Multimedia Enterprise, Ontario Media Development, Internet Wire, Reed Midem, InfoTech Canada, Australasian Access, and Hong Kong Cyberport. Hal is the annual Chair and Executive Director of the Hong Kong Digital Entertainment Leadership Forum and the Hong Kong Creative Capital Forum.

Campbell Brown

Growing up in Hawkes Bay and working his way throughout the world, Campbell later returned home to New Zealand where his digital expertise helped find him a job with 'Yellow.' Here he built a nimble team to tackle the management of the various Vertical website propositions in the Yellow stable of digital brands.  It was during his time at ‘Yellow’ that Campbell met the founder of Finda, Sella and eventually Grabone – Shane Bradley.  Recognising his strategic but entrepreneurial take on the digital landscape, and need to move to an environment focused on execution, he took up Bradley's challenge of helping him grow his new digital ventures.  Campbell is the Marketing Director and one of the originals who helped set-up which now has nearly 70 staff.

Ben Young

Ben Young is a Mareting Director at Yougn & Shand. Ben gets digital, he has used digital smarts to grow Young & Shand the digital marketing agency he co-founded into a million dollar business, his blog drives over six figures in revenue and he has helped over 40 different companies in the last 18 months get more out of the online world.  All whilst authoring a book, doing a radio show which is live streamed online & This Week in Digital Marketing podcast.

Hayden Raw

Hayden Raw is head of digital strategy for The Common Room. His forte is; Strategy, planning and production of digital related technologies and events. Primarily for advertising and B2C relationships.

Alexis Lam

Alexis is currently the Marketing Manager for BurgerFuel Worldwide. He has been responsible for strategic brand initiatives over the years and heads up their social media programme. He is dedicated to bringing BurgerFuel to life by communicating the brand personality across different channels and integrating them with the physical aspects of the experience. His background includes brand and marketing insights from the financial services, FMCG, hospitality and advertising industries – as well as work spent as a brand and events marketer for Red Bull.

Mike Wilson - @nzmikewilson

Mike is the Head of Digital at .99 BBDO, New Zealand’s largest retail agency with over 120 staff. He is responsible for the digital strategic planning for all of .99’s clients which include: Air New Zealand, Farmers, Westpac, New World, Vodafone, L’Oreal and more. Mike works on a daily and weekly basis with Facebook NZ & Australia, YouTube Australia (Google) and is very passionate about social media. He lead the seeding strategy for Air NZ’s Richard Simmons safety video and Rico’s latest video with rap star Snoop Dogg. Mike is also a key member of the CAANZ Digital Leadership Group and launched Glug NZ.

Agenda

Agenda: Day 1

8.30

Registration & Coffee

9.00

Opening Remarks from the Chair

Hal Josephson, CEO & President, MediaSense (USA)

9.05

So you want to do social media? Now what?

So you’re making the decision to bring social media into your overall marketing mix. This session will guide those who are just looking to dip a toe in to the water, as well as give some new ideas to the more seasoned social media veterans.
• The business case for social media investment
• Where and how to start: blogs, tweets, videos and more
• Monetising social media

Campbell Brown, Marketing Director, GrabOne

9.55

Developing a social media strategy

Implementation can dictate the difference between success and failure in social media. Many organisations see social media as a free marketing channel and pay little attention to ensure the right messages are being delivered to the right audience; this can result in a loss of engagement and opportunity.
• The importance of adding value in SM conversations
• Deciding your core market and targeting key influencers
• Social media’s place in your overall marketing and communications mix

Justin Flitter, Social Media Consultant

10.40

Morning Break & Refreshments

11.00

Panel Discussion: Turning a social media strategy into money - picking the right trends and doing something useful with them

It is often difficult to strategically apply a social media trend to the rest of your marketing programme. Different social media industry leaders will discuss this challenge and describe how they integrate new trends into their own organisation and industry to create the value that is needed.

Moderator:
Charles Mabbett, Media and Eye on Asia Editor, Social Media NZ
Panellists:
Justin Flitter, Social Media Consultant
Campbell Brown, Marketing Director, GrabOne
Alexis Lam, Marketing Manager, Burgerfuel
Ben Young, Marketing Director, Young & Shand
Hayden Raw, Head of Digital Strategy, The Common Room

11.45

Using social media to develop brand engagement

By using social media platforms to actively engage with your customers, their loyalty and relationship with your brand can be strengthened. This session will discuss how online engagement can flow through to offline sales and conversion.
• What defines engagement and how can social platforms provide this?
• How do consumers want to interact with a brand? Is social media filling this need?
• Rewarding fans for their engagement
• Developing influencers and brand advocates

Rachel Goodchild, Author Presenter & Commentator

12.30

Lunch

1.30

Developing key metrics and analytics for social media

Social media sceptics often argue that it is difficult to track a significant return on social media investment, and therefore it is not worth the time and resources. Although it can be difficult to track, there are tools you can use to monitor how your conversations and messages move online.
• Tools and software you can apply to find out who is saying what
• Developing ROI metrics based on analytics
• Customer service management, target market identification and acquisition

Jenny Wilmshurst, Co-Founder, Tweet Twins Social Media
Dag Holmboe, President & Co-Founder, Klurig Analytics

Please check back soon for presentation

2.15

Social media in society - Is it really changing us?

There is no doubt about the massive and sustained impact that social media is having on society today. But how far reaching is it? This session will explain how social media is changing the very nature of politics and society.
• Emergency management - Twitter and Facebook’s vital communication roles in the Christchurch and Japan earthquakes
• Pro-democracy - Social media and the facilitation of recent political protests throughout the pan-Arab region

Kim Sbarcea, Director, ThinkingShift

3.00

Afternoon Break & Refreshments

3.15

Case Study: Social media’s role in creating valuable conversations for your business

The successful NZ wine industry has been quick to adopt online marketing and communications. This session will discuss the role that social media has to play and how a single conversation sparked what could potentially be one of the most engaging sales funnels yet for this industry.
• Communications evolution – Follow the journey from a sole tweet to a significant online marketing platform for the NZ wine industry

Craig Garner, Managing Director, Magpie Media

4.00

Integrating social media applications for meaningful conversations

Engaging social media presence for all key customer segments is a challenge but is also essential for an effective marketing strategy. This session will discuss case studies and examples of successful social media applications.
• How different markets engage differently with social media
• How to co-ordinate key messages for an overall brand presence

Mike Wilson, Digital Strategic Director, .99

Speaker has declined permission for his material to be online

4.45

Networking drinks

Sponsors/Partners

Interested in sponsorship?

There are some exclusive opportunities to promote your company, and its products and services, at this leading event. Contact the sponsorship team below to request a prospectus or discuss the options, or view more about event sponsorship.