Welcome

We are delighted to welcome Mark Strachan the General Manager Cultured and Dairy Beverages at Fonterra to this year’s Dairy Innovation Summit programme.

The theme of this year’s summit is “staying competitive in the functional dairy arena” and will explore how the dairy industry can stay competitive in an environment of ever-changing consumer demands and food industry trends.

Science and technology will continue to play an increasingly important role in almost every dairy business as we utilise our ability to produce high quality commodity products to develop higher value more differentiated products. Dairy products offering added health benefits for example are seeing a huge resurgence and are driving the growth of dairy consumption in emerging markets.

There are 5 key themes across the two days:

• Innovation
• Business Trends
• Marketing Strategies
• Ingredients
• FoodTechnology
  
  

The conference will bring together executives and experts involved in:

• Research & Development
• New Product Development
• Product Innovation
• Sales and Marketing
• Business Development
• Science and Product Formulation
• Breaking through into new markets
  
  We would like to express our deepest appreciation to all those involved in the organisation of this event, especially those who have helped us in an advisory capacity during the planning stages and in a technical capacity in helping us develop the programme.
  
  

Workshop

Looking back on the last 50 years of consumer understanding, we find that there is too much emphasis on top of mind and if you don’t try to understand why, you are going to be at a loss. A loss for the “why? “ and “what you can do?”. Innovative consumer researchers understand the why behind the data and what can be done with the insight.

This workshop will highlight how measurements of consumer mind mapping and subconscious behaviour are used to understand the reasons behind the insights and how the information can be used to create better products. Very hot as a consumer and market research topic, the consumer understanding field has a variety of approaches that try to measure emotions and subconscious behaviour through implicit measurements and observations. This workshop presents innovative research tools to measure emotional reactions, 'low/non-attention' responses, and observations of behaviour. The scientific goal is to understand new aspects of consumer behaviour. The practical goal is to drive consumer selection/purchase behaviours. The workshop speakers will talk about new research tools that are not based on direct questions but instead use other types of questions, new types of analytics, and new approaches to observe and quantify emotional and behavioural responses.

During the workshop, we will hear how emerging research tools can be used to understand consumer behaviour and predict optimisation routes for new product launches. The speakers will show how the new approaches have an advantage over traditional testing by providing richer and more actionable results in strengthening emotional and product connections with consumers during front end innovation and new product development stages.

Workshop overview:
•    Introduction: Research tools of the innovation insights leader
•    Mind Genomics, getting to the 'MRI' of the mind
•    Behavior mapping, use of idiographic analysis to provide real understanding around unique behaviour patterns
•    Quantitative anthropology, optimising products through actual consumer behaviour
•    Qualitative Multivariate Analysis (QMA) and Quantitative Preference Mapping (QPM) in product development

Facilitated by:
Dulce Paredes, Vice President Consumer Insight and Marketing Research Flavour, Takasago International Corporation (USA)
Dulce Paredes manages global, strategic and special consumer insights and marketing research projects for
the Flavour Division. Takasago is one of the top 5 global flavour and fragrance houses. Dulce has over twenty years of R&D experience in consumer packaged goods companies with specific emphasis on food and
beverage and health and beauty products. Previously, she led Avon’s Global R&D Consumer Sciences Group where she championed innovative consumer guidance research and efficient consumer perception claims testing. Dulce also managed the Consumer and Sensory Sciences Group for Kraft’s east coast based businesses (beverages, cereals, desserts). She also worked at Pepsi Cola Company as a product developer for international Pepsi brands and as a principal research specialist.


Jacqueline Beckley, President and Founder, The Understanding & Insight Group (USA)
In 1999, Jacqueline Beckley formed The Understanding & Insight Group which specialises in the rapid front-end design and development of marketable products and services. A tireless innovator and building upon a three decade business career, Jackie created a proprietary system for discovering and quantifying the deepest consumer motivators. The U&I Group has forged astute market strategies that have been responsible for more than 300 successful product launches in the last 11 years. The U&I Group’s strategic direction is the impetus for successful products found in markets and households around the world.

Jennifer Hanson, Founder and CEO, Sequoia Partners (USA)
Jennifer Hanson helps everyday consumer products better connect with consumers through better product designs and more relevant messages. She is regarded as an industry thought leader, both in innovation and insights, and actively speaks and writes about the need for revolutionary change and how to achieve growth through product renovation and innovation. Before founding Sequoia Partners, Jen held positions leading innovation strategies and solutions for Kraft Foods, PepsiCo and Diageo. She began her career as a consultant for marketing companies working in the consumer goods, financial services and health care industries.

Kannapon Lopetcharat, Managing Director, S.P.R.I.M. (Thailand)
Kannapon Lopetcharat has over ten years of R&D experience in sensory, psychophysics and consumer research with consumer packaged goods companies with specific emphases on food, flavour, fragrance, health and beauty aids, and personal care products. During his tenure in Avon’s Global R&D Consumer Sciences Group, Kannapon led many consumer-innovation projects, managed many multi-cultural and international consumer studies and developed many new product testing methodologies to enhance innovation and claim substantiation. Kannapon was a manager in the Consumer Science Insight Group for Unilever HPC in the US.

Dr. Melissa Jeltema, Independent Consultant (USA)
Dr. Melissa Jeltema received her Ph.D. In Food Science, with an emphasis on food functionality, from Michigan State University.  After spending two years as Assistant Professor at Michigan State, she joined Philip Morris in the analytical group working on analytical/sensory correlations.  She was then asked to join the Sensory Group at Philip Morris. 

Dr. Jeltema spent 30 years at Philip Morris/Altria, ending her career as Director of Consumer Product Research.   In this capacity, she was responsible for moving the Sensory group from a service organisation to a highly regarded strategic partner with Product Development, advising on product designs needed for research and acting as the consumer translator. Currently Dr. Jeltema is an independent consultant, working primarily with The Understanding & Insight Group LLC and is the chair of the Curriculum Advisory Panel for U&I Training LLC. 


Speakers

International Insights from:

Michael Davies, Chairman and Founding Partner, Endeavour Partners (USA)
Michael has more than 25 years experience as a strategic advisor, top executive, academic and successful entrepreneur with leading blue-chip firms including Boston Consulting Group, BellSouth International, Braxton Associates, GeoPartners Research and Mars Electronics.

Michael is a Senior Lecturer, MIT Sloan School of Management and the leader of the New Technology Ventures program that is a joint venture of London Business School and University College London. He has served on advisory boards of both global high-tech and venture-backed start-ups including Ember Networks, Motorola, Mitsubishi and Smith & Nephew. In 2007 was recognised as a World Class New Zealander by Kea New Zealand.

Dulce Paredes, Vice President Consumer Insight and Marketing Research Flavour, Takasago International Corporation (USA)
For more than 80 years, Takasago has developed flavours and fragrances for some of the world’s most successful food, beverage, fine fragrance, household and personal care products. Takasago is one of the top 5 global flavour and fragrance houses.

Dulce Paredes is Vice President of Consumer Insights and Market Research at Takasago International Corporation (U.S.A.) where she manages global, strategic and special consumer insights and marketing research projects for the Flavour Division.  She has over twenty years  of R&D experience  in consumer packaged goods companies with specific emphasis on food and beverage and  health and beauty products. 

Previously, she led Avon’s Global R&D Consumer Sciences Group where she championed innovative consumer guidance research and efficient consumer perception claims testing for skincare, color cosmetics, fragrance, hair care and personal care products.  Dulce also managed the Consumer and Sensory Sciences Group for Kraft’s east coast based businesses (beverages, cereals, desserts).  She also worked at Pepsi Cola Company as a product developer for international Pepsi brands and as a principal research specialist where she conducted extensive research on sweeteners, taste and consumer understanding. 

Jacqueline Beckley, President and Founder, The Understanding & Insight Group (USA)
In 1999, Jacqueline Beckley formed The Understanding & Insight Group, the leading business development and products research technology company. The U&I Group specialises in the rapid front-end design and development of marketable products and services. A tireless innovator and building upon a three decade business career, Jackie created a proprietary system for discovering and quantifying the deepest consumer motivators. Integrating these insights and understanding with pertinent business information, The U&I Group has forged astute market strategies that have been responsible for more than 300 successful product launches in the last 11 years.  The U&I Group’s strategic direction is the impetus for successful products found in markets and households around the world

Jennifer Hanson, Founder and CEO, Sequoia Partners (USA)
Jennifer Hanson is driven by a love of innovation and a distinct passion for changing the way marketers view their consumers to improve brand growth. Jennifer helps everyday consumer products better connect with consumers through better product designs and more relevant messages. She is regarded as an industry thought leader, both in innovation and insights, and actively speaks and writes about the need for revolutionary change and how to achieve growth through product renovation and innovation.

Before founding Sequoia Partners, Jen held positions leading innovation strategies and solutions for Kraft Foods, PepsiCo and Diageo. She began her career as a consultant for marketing companies working in the consumer goods, financial services and health care industries.

Kannapon Lopetcharat, Managing Director, S.P.R.I.M. (Thailand)
Kannapon Lopetcharat is a Managing Director at S.P.R.I.M. (Thailand). He has over ten years of R&D experience in sensory, psychophysics and consumer research with consumer packaged goods companies  with specific emphases on food, flavour, fragrance, health and beauty aids, and personal care products. 

During his tenure inAvon’s Global R&D Consumer Sciences Group, Kannapon led many consumer-innovation projects, managed many multi-cultural and international consumer studies and developed many new product testing methodologies to enhance innovation and claim substantiation. Kannapon was a manager in the Consumer Science Insight Group for Unilever HPC in theUS. Over the last ten years Kannapon has also been involved in academic research with North Carolina State University and in mentoring students on sensory and consumer research.

Dr. Melissa Jeltema, Independent Consultant (USA)
Dr. Melissa Jeltema received her Ph.D. In Food Science, with an emphasis on food functionality, from Michigan State University.  After spending two years as Assistant Professor at Michigan State, she joined Philip Morris in the analytical group working on analytical/sensory correlations.  She was then asked to join the Sensory Group at Philip Morris. 

Dr. Jeltema spent 30 years at Philip Morris/Altria, ending her career as Director of Consumer Product Research.   In this capacity, she was responsible for moving the Sensory group from a service organisation to a highly regarded strategic partner with Product Development, advising on product designs needed for research and acting as the consumer translator. Currently Dr. Jeltema is an independent consultant, working primarily with The Understanding & Insight Group LLC and is the chair of the Curriculum Advisory Panel for U&I Training LLC.  

Local Insights from:

Sir Ray Avery, Chief Executive, Medicine Mondiale
Sir Ray Avery is the 2010 Kiwibank New Zealander of the Year and also the recipient of the 2010 Blake Medal. He is a successful pharmaceutical scientist, a founding member of theAucklandUniversity School of Medicine, Department of Clinical Pharmacology and former Technical Director of Douglas Pharmaceuticals.

He has worked on breakthrough technologies and treatments, which have made a major difference to developing countries in Africa and Asia. In 2003, Ray founded Medicine Mondiale, enlisting the help of other scientists and social entrepreneurs to work with him. Today, an international network of scientists, technologists,  Nobel Laureates’, alongside various New Zealand companies, support him by donating their time and knowledge for free.

Professor David Cameron-Smith, Chair in Nutrition, The Liggins Institute
Professor David Cameron-Smith joined Universityof Aucklandin July, 2011 coming from Deakin University, Melbourne, Australia. At Deakin David lead a team examining the interplay between nutrition, genes and signalling pathways, particularly those related to muscle adaptation and responses to physical activity. Focusing on the actions of proteins, these studies explore the anabolic responses, but also explore the benefits of post-exercise protein for alleviating inflammation and muscular damage. His research work has resulted in more than 100 scientific publications and $3 million of direct research funding.

Dr Steve Davis, Senior Scientist, ViaLactia Biosciences
Steve Davis’s main research interest is in identifying the genetics behind natural variation in milk composition. ViaLactia is tasked with this research by Fonterra and works closely with LIC, the main provider of genetic improvement for the NZ dairy industry.

Dr. David Everett, Senior Academic, Food Science Department, The University of Otago & Vice-President, New Zealand Institute of Food Science and Technology
Dr. David Everett is an academic in the food science department at theUniversityofOtago,New Zealand, researching on interactions of colloidal components to create flavour and texture in dairy foods.  He has co-organised 15 food science conferences and serves as an editor of the International Dairy Journal.

Paul O'Brien, CEO, EasiYo Products
Paul O’Brien started his health care career with European Pharmaceutical Companies in 1977 in both sales and sales management, then moved to a NZ Healthcare Company called PSM.  In 2005 Blackmore’s NZ Limited approached PSM to integrate this supplement company into our operations.  This was a very successful J/V and allowed Paul to move from the “sickness” industry to “Wellness”. After 2-3 years with Blackmore’s, Paul accepted a CEO role with Good Health Products Ltd for 3 years then moved to Easiyo in December 2009. Easiyo is the world’s largest own made yogurt brand, there are 1-2 million Easiyo Yogurt Makers in circulation throughout 20 countries. 

Professor Jacqueline Rowarth, Director, Pastoral Agriculture, Massey University
Jacqueline Rowarth holds the Foundation Chair of Pastoral Agriculture at Massey University, and is Director of Massey Agriculture. She is on the AGMARDT Board of trustees, the Biological and Life Sciences Advisory Committee for the Royal Society of New Zealand, and is Vice President of the New Zealand Grasslands Association. She is an Agricultural Science graduate, and has a PhD in Soil Science from MasseyUniversity. She has been a judge for the Bayer-Innovation Awards since they began in 2007.  In 2008 she was awarded Companion of the New Zealand Order of Merit for services to Agricultural Science, in 2009 she was given the inaugural 'Agricultural Personality of the Year Award' by Federated Farmers, and last year was awarded the Landcorp Communicator of the Year Award.

Professor Harjinder Singh, Director, The Riddet Institute
Professor Harjinder Singh is a Co-Director of the Riddet Institute (Centre of Research Excellence in Foods).  Among others, Professor Singh has been awarded the Marschall Rhodia International Dairy Science Award, the William C. Haines Dairy Science Award and Massey University Research Medal. He is a Fellow of the Royal Society of New Zealand and of International Academy of Food Science and Technology. He has published about 220 research papers in international journals, and holds 4 patents.

Dr Dongxiao Sun-Waterhouse, Research Team Leader, Senior Food Scientist Food Innovation, Plant and Food Research
Dr Dongxiao Sun-Waterhouse has worked in and with international food industries, academia and CRIs, and her strength is the smart use of science and technologies for plant-based food design and innovations.  Dongxiao’s team is developing new ways to integrate technological and health synergies, fruit & food science, consumer & market information to produce fruit-based concept products for wellness via FRST Wellness Foods and Nutrigenomics Programmes as well as commercial projects.

Dean Stockwell, General Manager (Food Standards), Food Standards Australia New Zealand (FSANZ)
FSANZ is a trans-Tasman authority which has responsibility for setting food standards that apply in both Australia and New Zealand Prior to joining FSANZ, Dean Stockwell worked in food industry and food research with experience spanning R&D and innovation management, quality assurance, technical and production management, and business development.  He has also had key roles in strategy and business start-up projects. Dean is a Fellow of the New Zealand Institute of Food Science and Technology, a Life Member of the NZ Nutrition Foundation and a former board member and Chair of JAS-ANZ, the Joint Accreditation System of Australia and New Zealand. 

Agenda

Sponsors/Partners

Gold Sponsor

Exhibitor

Supporting Organisations